Introduces fundamentals of accounting, finance, marketing
Teams of students write a business plan for a new company
of their own creation.
Assignments are graded twice: once by a business professor
to assess a student's grasp of business fundamentals, then
again by an English professor to evaluate writing mechanics,
composition and style.
Understanding of all business disciplines
Development of writing, verbal presentation
and critical-thinking skills
Practice working in teams
Learning to think "entrepreneurially"
Familiarity with New York City, via assignments
that require students to explore the local area
Click below to see Professor James VanOosting explain to a Ground Floor class why the writing skills they are learning in the course are so critically important to business leaders.
Gabelli School of Business Writing Series I
Gabelli School of Business Writing Series II
Click below to see more business plans from Fall 2011.