MARKETING MAJOR

The marketing major consists of nine courses beyond the
core course of Marketing Principles: five required marketing
courses, two electives in marketing, and two electives from a
list of varied business and liberal-arts courses.

Required marketing courses:
MKBU 3441 - Marketing Research
MKBU 3435 - Consumer Behavior
MKBU 3434 - Advertising
MKBU 3440 - Global Marketing
MKBU 4441 - Marketing Strategies (senior capstone course)

Two marketing electives:
MKBU 3431 - Sales Management
MKBU 3437 - Direct Marketing
MKBU 3438 - Retailing
MKBU 3445 - Industrial Marketing
MKBU 4100 - E-Marketing
MKBU 3446 - Marketing in China
MKBU 4458 - Introduction to Public Relations

Two other electives:
List of options varies by semester


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