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New Media and Digital Design


Fall 2014 Handout








UNDERGRADUATE MAJOR IN NEW MEDIA AND DIGITAL DESIGN, FORDHAM COLLEGE LINCOLN CENTER


We are in the midst of a constantly changing and ever shifting digital revolution, and new generations are leading the way, discovering new media and new forms of communication seemingly every day. Fordham’s new undergraduate interdisciplinary program in New Media and Digital Design aims to lead the way to train students to actively engage with the media and design worlds on practical as well as theoretical levels. Combining the forces of the Departments of Communication and Media Studies, Visual Arts, English, Computer and Information Science, and the Gabelli School of Business, this interdisciplinary major aims to create such leaders, whose career success will be propelled equally by innovative capability and deep social, historical and ethical understanding of new media.  Students will emerge with a deep understanding of how new media functions, how it makes meaning, and how to use it practically, and wisely, in a wide variety of “real world” settings.

The Major’s objectives are as follows:

•    To integrate the various disciplinary learning components with the goal of providing a a broad foundation for the fields of new media and digital design.
•    To use the variety of disciplines to encourage innovative thinking and new applications in the fields.
•    To examine, in an analytical manner, the new modes of information-gathering, collaboration, democratic participation, and self-expression in the rapidly changing world of technologically-based media.
•    To continually stress the need for students to understand the social and ethical implications of these new forms of human engagement.

The major consists of a total of eleven courses with four required courses; an ethics, new media and digital design requirement; and six electives. Students declare one of three concentrations: New Media and Information; Art, Text and Design; New Media and Commerce, and choose their six electives from their concentration with some flexibility.

As part of the core requirements, all students would be required to do at least one internship during the course of their undergraduate careers in order to gain valuable practical experience for future employment.  Our unique location in the heart of NYC will alllow us to build bridges with the local media industry.  NMDD will work closely with the career center to facilitate internship and eventual job placement.

In addition, all NMDD students will be required to produce a capstone project.  We intend to develop a curated, online showcase for these projects, and to incorporate them whenever possible into the Research Fairs and other existing venues for undergraduate work.

CURRICULUM FOR THE MAJOR IN NEW MEDIA AND DIGITAL DESIGN  (11 TOTAL COURSES)

1) CORE COURSES (4 COURSES)
NMDD 1001: EXPLORATIONS IN DIGITAL MEDIA (new course)
CISC 2500: INFORMATION AND DATA MANAGEMENT
NMDD 3999: INTERNSHIP
NMDD 4999: SENIOR CAPSTONE PROJECT

2) ETHICS, NEW MEDIA AND DIGITAL DESIGN (1 COURSE):
CISC 4650: Cyberspace: Ethics and Issues
CISC 4660: Minds, Machines and Society
COMM 3472: Ethical Issues in Media
COMM 4005: Digital Media and Public Responsibility
NMDD 4002: Ethics, New Media, and Digital Design (new course)
VART 3030: Art, Design and Politics
VART 4200: Art and Ethics

3) CONCENTRATIONS (6 COURSES, with the option that two can be outside the concentration)

THE FOLLOWING COURSES COUNT IN ALL CONCENTRATIONS:
CISC 2530: Digital Video and Multimedia
CMBU 4471: The Business of New Media
COMM 2000: Theories of Media and Society 
COMM 2525: Digital Media and Cyberculture
ENGL 3017, SECTION 8: Content Strategy
VART 2003: Graphic Design and Digital Tools

A. New Media and Information 
BLBU 4451 or COMM 3112: New Media and Communication Law 
CISC 2350: Information and Web Programming
CISC 2850: Computer and Data Analysis or INSY 4431: Web Analytics
CISC 3850: Information Retrieval Systems
CMBU xxxx: New Media and Sports
CMBU xxxx: Public Relations and Cyberspace
COMM 2500: Introduction to New Media
COMM 2527: Writing for Online Media
COMM 3103: Versions of Censorship and Free Expression
COMM: 3106 International Communication
COMM 3307: Social Media
COMM 3566: Media Effects
COMM 3978: Online Journalism
COMM 4005: Digital Media and Public Responsibility
INSY 4431: Web Analytics
MKBU 4100: E-Marketing
MKBU 3434: Integrated Marketing Communications

B. Art, Text and Design 
CISC 2540: Intro to Video Game Design
COMM 2222: Digital Video Production
COMM 2303: Digital Audio Production
COMM 2500: Introduction to New Media
COMM 2527: Writing for Online Media
COMM 2522: Multimedia Production
COMM 2523: Digital Design for New Media
COMM 3222: Projects in Digital Video
ENGL 3017, Section 1: Creative Online, Exploring New Media
ENGL 3017, Section 2: Storytelling Across Media
ENGL 3017, Sections 3 - 6, Digital Literary Magazine Workshop
ENGL 3017, Section 7: Digital Workshop & Tools for Creative Writers
VART 1265: Film/Video I
VART 1128: Digital Photography I
VART 1135:Visual Thinking
VART 2265: Film/Video II
VART 2400: Fundamentals of Web Site Design
VART 2500: Type and Design
VART 2600: Graphic Design Concepts
VART 2700: Logos, Branding and Presentation (cross-listed with Commerce)
VART 3030: Art, Design and Politics
VART 3152: Digital Photography II


C. New Media and Commerce 
BLBU 4451 or COMM 3112: New Media and Communication Law
CISC 3850: Information Retrieval Systems
CMBU xxxx: New Media and Sports (new course)
CMBU xxxx: Public Relations and Cyberspace (new course)
CMBU xxxx: New Media Economics and Organizations (new course)
COMM 3307: Social Media
COMM 3502: Principles of Advertising
CISC 2850: Computer and Data Analysis or INSY 4431: Web Analytics
INSY 4505: Electronic Commerce
MKBU 3434: Integrated Marketing Communications
MKBU 4100: E-Marketing
MGBU 3226: Exploring Entrepreneurship
MGBU 3227: Innovation and Resilience
VART 2700: Logos, Branding and Presentation

NB: Students will be allowed to substitute appropriate courses in each concentration and for the Ethics requirement with approval from the Program Director.

MINOR IN NEW MEDIA AND DIGITAL DESIGN (6 COURSES)

1. REQUIRED COURSES
NMDD 1xxx: INTRODUCTION TO NEW MEDIA AND DIGITAL DESIGN
CISC 2500: INFORMATION AND DATA MANAGEMENT

2. FOUR ADDITIONAL COURSES IN ONE CONCENTRATION

For more information contact Prof. Amy Aronson at amaronson@fordham.edu

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