Fordham University            The Jesuit University of New York
 


Professional Studies in New Media
Course Requirements


Required Courses (7 out of the following 8):
  1. PSNM 2000 Professional Communication in New Media Environments
  2. PSNM 2001 Business and Practice of New Media
  3. COMM 2527 Writing for Online Media
  4. COMM 2523 Digital Design for New Media
  5. PSNM 3307 Social Media Marketing and Public Relations
  6. PSNM 2350 Programming for the Web
  7. PSNM 2500 Understanding Digital Archives
  8. PSNM 2850 New Media Metrics

Ethics Requirement (1 of the following):
9a. COMM 4005 Digital Media and Public Responsibility
9b. CISC 4650 Cyberspace: Issues and Ethics
9c. CISC 4660 Minds, Machines and Society

Possible Concentrations (3 courses in a concentration)

Digital Design Concentration

COMM 2222 Digital Video Production
COMM 2303 Digital Audio Production
CISC 2530 Digital Video and Multimedia (prereq CISC 2350)

New Media Research Concentration

PSNM 2525 Digital Anthropology
MKBU 4100 E-Marketing
CISC 4631 Data Mining (prereq CISC 2500)

New Media Management

ORGL 2000 Theories of Leadership
MGBU 3223 Principles of Management
ORGL 2500 Organizational Behavior Change and Leadership

Media Writing and Communication

COMM 2010 Communication and Technology
COMM 3978 Online Journalism
ORGL 2700 Organizational Communication

E-Business Concentration

CMBU 2665 Business Communication
PSNM 4471 Case Studies in New Media Business
MKBU 4100 E-Marketing

Electives (other as needed)
PSNM 4000 New Media Internship
PSNM 4001 Special Project in Digital Design
PSNM 4002 Independent Research in New Media
PSNM 4010 Special Topics in New Media

Course Descriptions:

(Course titles are in italics.)

I. Professional Studies in New Media courses:

PSNM 2000 Professional Communication in New Media Environments (3 credits)

A comprehensive overview of the history and forms of the new media and the possibilities they offer for participation and interaction. Explorations of the cognitive and cultural implications and issues surrounding computers and computer-mediated communication, digital technologies, gaming, the Internet, the Web, social media, and online communication.

PSNM 2001 Business and Practice of New Media (3 credits)

An introduction to new media industries covering matters of economics, technology, and regulation, convergence in media and entertainment industries, as well as social and cultural consequences.
This course is based around readings, viewings, and production assignments.

PSNM 2350 Programming for the Web (4 credits)

This course provides undergraduate students in all disciplines with an introduction to digital information and communication systems and technologies and their applications. Emphasis will be on Internet, which supports access to (and transmission of) information of unprecedented scale and availability, and on the exercises for developing basic skills, reinforcing the learned material, and enhancing studies in their disciplines.

PSNM 2500 Understanding Digital Archives (4 credits)

This course will introduce the fundamentals of information storage, access and retrieval using a variety of structures, formats, and systems in computing, Internet, and information technologies. Projects and case studies will be drawn from the sciences, social sciences, arts and humanities, and professional studies in medicine and health, business and commerce, justice and law, and education. Students will have hands-on experience in the acquisition and management of information from a diverse online and remote database. (e.g. gene bank, digital archives).

PSNM 2525 Digital Anthropology (4credits)

A study of the technological, social and cultural events that created digital media and its emerging cyberculture. An exploration of digital media environments and digital research techniques.

PSNM 2850 New Media Metrics (4 credits)

Over the past decade, methods for analyzing data and extracting useful information from data in several application domains have increasingly relied on “intelligent” computer systems. In this course we will review these methods and systems and apply them to real-world problems, using state-of-the-art data analysis/data mining tools, including basic algorithms and statistics. It is intended for social sciences, business, and other science majors who have a strong desire and/or urgent need to analyze data-using computers in their disciplines and at work after graduation.

PSNM 3307 Social Media, Marketing, and Public Relations (4 credits)

An exploration of computer-mediated communication, electronic networking, online Internet communication and emerging interactive social contexts.

PSNM 4000 New Media Internship (1 credit)

Weekly intern duty and regular meetings with afaculty adviser, during which time students extend classroom experience into the real world. Written projects and readings relating to the internship are assigned. Can be repeated for credit.
PSNM 4001 Special Project in Digital Design (1-4 credits)
Independent project supervised on a tutorial basis. Can be repeated for credit.

PSNM 4002 Independent Research in New Media (1-4 credits)

Independent study supervised on a tutorial basis. Can be repeated for credit.

PSNM 4010 Special Topics in New Media (4 credits)

An examination of current issues, practices, or trends in new media. Specific topics to be covered vary by semester.

PSNM 4471 Case Studies in New Media Business (3 credits)

Advanced study in the business of new media, with emphasis on in-depth examinations of specific case studies of successes andfailures inthe newmedia professions and industries.

II. Cross-Listed Courses

CISC 2530 Digital Video and Multimedia (4 credits)

This course introduces students to the technology of digital video and multimedia, with special emphasis on the Web and games. Topics covered include digital representation of sound, images, video and graphics, compression, multimedia scripting, mixing graphics, and video. Practical laboratory exercises include working with Javascript and integrated multimedia systems (e.g. Macromedia Director).

CISC 4650 Cyberspace: Issues and Ethics (4 credits)

The impact of computer information and communication technology on the way people act, think, live, behave, and communicate will be studied. Students will be given hands-on experience of the Internet. Information and communication facilities such as the World Wide Web, Gopher, chat groups, and bulletin boards are investigated. The course is designed to promote the student’s awareness of and sensitivity to the ethical and social dimensions of living in the contemporary world, which is undergoing an information revolution.

CISC 4631 Data Mining (4 credits)

This course covers algorithms, standards, and applications for data mining on large-scale database systems in order to find fundamental principles, properties, and phenomena that have or have not been known before. Topics include algorithms and prediction models (such as XML and PMML), API’s (such as SQL/MM, Java API, OLE DB, and OLAP), and meta data and Web standards (such as UML and SOAP). Application examples will be drawn from science, business, medicine, the Internet, and the Web.
CISC 4660 Minds, Machines and Society (4 credits) While assuming no mathematical or computer background, this course examines modern computing and its impact on society. Perceptions of technology are challenged while discovering how technology affects our daily interactions. The notion of computer intelligence is studied in depth and the effect of such technology on making both moral and practical decisions in the future is examined.

CMBU 2665 Business Communication (3.00 credits)

This course offers a chance to improve basic competency in written and verbal business communication skills. The ability to communicate well is crucial to career success. Corporate cultures, international communications, conversational strategies, timed writing, interviewing, problem solving, and business style are discussed.

COMM 2010 Communication and Technology (4.00 credits)

Explores theoretical and critical perspectives on technology, with special emphasis on the impact of technology on communication, culture, and consciousness; the symbolic component of technology; the ecology of media; the process of technological innovation and the diffusion of innovations; and the role of media and culture in the creation of a technical society.

COMM 2222 Digital Video Design (4.00 credits)

A comprehensive overview of digital video concepts and production techniques including digital video effects, audio for video, graphics and animation. Classes are structured around production and post-production assignments. We will explore theories and aesthetics of the medium through readings, screenings, and exercises. Emphasis will be placed on new applications and venues created by CD-ROM, DVD and network distribution.

COMM 2303 Digital Audio Design (4.00 credits)

A comprehensive introduction to the principles and techniques of audio production. Instruction in the use of portable audio equipment as well as in production and post-production skills. A hands-on approach augmented with readings and listening to audio material.

COMM 2523 Digital Design for New Media (4.00 credits)

Analysis and practice of visual design as applied to new, interactive media such as the World Wide Web, multimedia and hypertext, and as applied to traditional media—print, television and film—in an age of digital production. Classes are structured

COMM 2527 Writing for Online Media (4.00 credits)

An exploration of the theory and practice of electronic writing, writing for websites and blogs, nonlinear and multidimensional computer-based documents, and the linking and networking of text and other media.

COMM 3978 Online Journalism (4.00 credits)

Corporate ownership, media technologies and the organization of public life have changed significantly in recent years, changing both the role and the practice of journalism. This course will explore these changes as the context for discussing the conceptual techniques, practical tools, and social implications of reporting, writing, and packaging online news.

COMM 4005 Digital Media and Public Responsibility (4.00 credits)

An examination of the choices and responsibilities which shape personal identity and common humanity for those who regularly employ the tools of digital media and computer technology. Regular use of digital media enables individuals to separate from their physical selves and from the community spaces in which they have traditionally lived. This course focuses on the resulting ethical tensions.

MGBU 3223 Principles of Management (3 credits)

This course introduces the student to the management process within an organization. Special emphasis is placed on the role of the first line supervisor in balancing, coordinating, and integrating individual and organizational needs. Other subjects covered are the development of management thought, the role of the supervisor as a decision maker, and the processes of planning, organizing, leading, and controlling organizational activities.

MKBU 4100 E-Marketing (4.00 credits)

This course focuses on the “new” marketing, enabled and challenged by rapidly evolving technologies. It explores how marketers can wed the interactive power of technology with proven marketing principles in order to entice customers to “opt in” to the marketing message and offer. The class will survey relevant technologies, controversies, and methods via discussion, case analysis, short research presentations and a team project.

ORGL 2000 Theories of Leadership (4 credits)

Designed to provide a context for the beginning student in the organizational leadership major, this course presents a range of theoretical perspectives and a common vocabulary for discussing leadership. It includes an analysis of historical concepts and contemporary theories, focusing on the idea of leadership and the contributions of several disciplines to our understanding of it.

ORGL 2500 Organizational Behavior Change and Leadership (4 credits)

ORGL 2700 Organizational Communication (4 credits)

A hands-on review of communication theory and practice in organizations, including writing, oral presentations, and up-down-across communications.

Contact Us

Lincoln Center
Glen Redpath
212-636-7333
pcsinfo@fordham.edu


Rose Hill
Lynne C. O’Connell
718-817-2600
pcsinfo@fordham.edu


Westchester
Glenn Berman
914-367-3302
gberman2@fordham.edu

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