Fordham University            The Jesuit University of New York

Alice E. Marwick

Ph. D., Media, Culture, and Communication, New York University

FMH 452

Courses taught:
Intro to Communication
Social Media
Research Interests:
Dr. Marwick’s research interests include internet studies and new media theory, information policy, privacy and surveillance, feminist media studies, youth studies, consumer culture, celebrity, online identity and self-presentation.


Alice Marwick is an Assistant Professor at Fordham University and an academic affiliate at the Center on Law and Information Policy (CLIP) at Fordham Law School. Her work investigates online identity and consumer culture through lenses of privacy, surveillance, consumption, and celebrity. Her first book, “Status Update: Celebrity and Attention in Web 2.0” (Yale University Press, 2013)  is based on a multi-year ethnography of the San Francisco tech industry. Marwick’s current projects involve a study of sexism and misogynistic speech online conducted with CLIP; a long-term ethnographic research project on youth social media use in collaboration with Dr. danah boyd; and a tripartite project on conspicuous consumption involving fashion blogging, Pinterest, and Tumblr. Marwick was previously a postdoctoral researcher in the Social Media Collective at Microsoft Research New England.  She is a frequent presenter at academic and industry conferences, regularly speaks to the press about various aspects of social media, and has written for The New York Times, The Daily Beast and The Guardian in addition to academic publications. Alice has a PhD from the Department of Media, Culture and Communication at New York University, a MA from the University of Washington and a BA from Wellesley College.

Selected publications:
Marwick, A. (2013, in press). "Online Identity." In A Companion to New Media Dynamics, Hartley, J., Burgess, J., and Bruns, A. (Eds). Malden, MA: Wiley-Blackwell. 

Marwick, A. and Ellison, N. (2012). "'There Isn't Wifi in Heaven!' Negotiating Visibility on Facebook Memorial Pages." Journal of Broadcasting and Electronic Media 56(3), 378-400.Special issue on Socially Mediated Publicness (open access).

Marwick, A. (2012). “The Public Domain: Social Surveillance in Everyday Life.” Surveillance and Society 9(4).

Marwick, A. and boyd, d. (2011). “To See and Be Seen: Celebrity Practice on Twitter.” Convergence 17(2): 139 – 158.

Marwick, A. and boyd, d. (2011). “I Tweet Honestly, I Tweet Passionately: Twitter Users, Context Collapse, and the Imagined Audience.” New Media and Society. February 2011 vol. 13 no. 1 114-133

Marwick, A. (2010). “There’s a Beautiful Girl Under All of This: Performing Hegemonic Femininity in Reality Television.” Critical Studies in Media Communication 27(3): 251-266.

Marwick, A. (2008). “To Catch a Predator? The MySpace Moral Panic.” First Monday 13(6).

Link to Personal Web Page:


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