Students enrolled in the Master’s Program in Elections and Campaign Management at Fordham University follow a curriculum that balances core technical courses in quantitative analysis and survey research with political science courses that cover central subjects in electoral behavior, political institutions, communication, and ethics.
The program requires completion of 30 credits (7 courses in the major, 2 electives and the internship). Students are required to complete a professional-level internship in a political consulting firm or a campaign organization.
|| American Political Behavior
The nature and sources of mass political behavior, with a focus on questions of mass-elite linkages derived from democratic theory; political attitudes, their origin and measurement; mass participation - electoral and non-electoral - and its systemic consequences.
|| Political Institutions and Processes
Legislative, executive, and judicial powers. The formation and implementation of public policy. Institutional norms and behavior in American national government.
|| Introduction to Quantitative Analysis
Introduction to a variety of political and electoral data and to some basic statistical methods to analyze the data, using SPSS, a statistical package.
|| Strategies of Political Communication
How to build campaign messges based on an understanding of vote determinants, research tools, and candidate psychology.
|| Fundamentals of Political Campaign Management
Will introduce the basic elements of political campaign management, focusing on the role and the responsibilities of the modern campaign manager at all levels of campaigns; local, congressional, statewide, and national.
|| Campaign Finance and Ethics
Designed to introduce students to the current campaign finance laws that regulate elections for federal and non-federal political candidates.
|| Election and Campaign Management Internship
A professional-level internship in a political consulting firm or campaign organization, which will give students direct, practical experience and where they can apply what they have learned in classes to a real world setting.
|| Political Survey Research
Will focus on how polls and forcus groups interact with message development and qualitative research. The goal of this course is to cover the craft and theory of quantitative and qualitative research, and plce them within their political context.
Students in the Elections and Campaigns Program are also required to complete 2 elective courses. Elections and Campaign Management Program electives may include:
|| Special Topics in Campaigns and Elections
Designed primarily for students in the M.A. in Elections and Campaign Management Program. The course will discuss and analyze selected problems in elections and campaign management, building upon previous course work in the program, but tailored to the student's particular interests and needs. Each student will work on an individually-guided research project, working closely with the faculty member teaching the course.
|| Earned Media Strategies
Students learn strategies to mazimize positive coverage and to manage negative press. The course pays special attention to non-paid media and the key role they play in a campaign.
|| Technology and Campaigns
Will explore the use of modern technology in campaigns. Students will learn how to capitalize on developments in technology and new media for electioneering purposes to target, mobilize and persuade voters. Students will also learn how to use campaign management software, database management and GIS mapping technologies, to execute effective campaigns.
Students may also enroll in related elective courses offered in the Political Science, Communications, History, Business, Economics, Sociology, and Psychology departments with the approval of the program director.
Early Admissions Option for the MA in Elections and Campaign Management Program:
Outstanding Fordham undergraduate students with a grade point average of 3.2 or better are eligible to apply to for early admission to the M.A. program in Elections and Campaign Management. Students submit their application materials in the spring of their junior year and begin the program during the fall of their senior year.
Undergraduate students admitted to the program under the early admissions policy may take up to three (3) graduate courses during their senior year with the approval of the program director. These courses will count toward the B.A. and are accepted for the M.A. in Elections and Campaign Management. Students should also seek the approval of their undergraduate advisor before registering their courses. Students following this option typically complete the degree requirements in their fifth year if they study full time. This policy applies to FCLC, FCRH, and PCS. Courses will be held at both the Lincoln Center and the Rose Hill campuses.
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