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Yanjun Li Makes Data Make Sense

With all the hoopla surrounding the rollout of Obamacare, one federal healthcare mandate tucked into the American Recovery and Reinvestment Act of 2009 has evolved with relatively little public fanfare: the requirement that healthcare providers digitize all their patients’ medical records by 2015.
MMassive quantities of data coming online will need to be organized. It’s the sort of problem that will require an algorithmic solution, and that’s just the sort of problem that Yanjun Li, Ph.D., revels in solving.

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Theater Professor Teaches How to See in a
Whole New Light

Chad McArver’s job is one consumed by shadows.
MAs a professor of lighting and set design in the Fordham Theatre Program, McArver teaches students in the program’s design and production track how to see. It’s harder than it sounds.
M“It’s one of those things where, unless the person is actually blind, one assumes one can see everything,” he said.

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Researching the Sweet Sell of Successful Brands

When Gillette acquired the high-end merchandise brand The Art of Shaving in 2010, the firm asked BBDO’s Cultural Discoveries insight group for help in getting to know a segment of men who were very different from the typical customer.
M“They wanted us to study men who liked shaving. This segment seemed to defy the whole product category,” said the research team’s leader, Timothy de Waal Malefyt, Ph.D., associate professor of marketing at the Fordham Schools of Business. “Most of this target group disliked shaving altogether—a consumer category that was notorious for low involvement.”

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