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E-Business Specialization

Electronic commerce is transforming the business world. The specialization in electronic business (E-business) is designed to enable business students to strengthen their personal portfolios through advanced studies that:

  • attain core knowledge of the area through two required courses
  • enhance their understanding of electronic business from a variety of disciplinary perspectives
  • gain hands-on experience in the are in a supervised academic setting

Students wishing to pursue this path are still required to select a concentration (if they are business adminitration majors) or a different major in business. Since this is a highly interdisciplinary specialization, course descriptions can be found throughout the Bulletin. Please refer to the appropriate section for the individual course descriptions.

 

Requirements for E-Business Specialization

Students who select the E-business specialization must include four courses, two required and two elective. The required classes are:

  1. MKBU 4453 - E-Marketing
  2. ICBU 4505 - E-Commerce (formerly 4448)

The two elective courses must be chosen from the approved list (available with the CBA dean's office). At least one elective muct have hands-on exercises that allow students to explore E-Commerce and Web technologies in detail (Students should consult the CBA Dean's Office for a current list of such courses).

The following courses are approved as electives for E-business specialization:

  1. MGBU 4482 - Special Topic: E-Management
  2. BLBU 4451 - Special Topic: New Media and Communications Law
  3. CMBU 4471 - Special Topic: The Business of New Media
  4. CMRU 2525 - Digital Media and Cyberculture
  5. CMRU 2527 - Hypertext: Theory and Practice
  6. CMRU 3307 - Interactive Media
  7. CSEU 4510 - Computer Security Systems
  8. CSLU 3300 - Internet and Web Programming or CSRU 3400 - Java Programming
  9. CSEU 2271 - Program for Web: JAVA or CSRU 3400 - Java Programming
  10. ICBU 4449 - Enterprise Integration
  11. ICBU 4800 - Information Resources Management
  12. Any other course (including an appropriate internship for academic credit) that is approved by the ICS area chair and the class dean.

Note: The courses from communication or computer science may have additional prerequisites.

 

 

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