MKBU 3225 - Marketing Principles
(core course) (3 credits)
Marketing's role within an organization is to develop products (goods or services) that have value to potential customers, to estimate that value and price accordingly, to distribute the goods efficiently and to communicate their value and availability effectively. This course introduces students to techniques and theories that help the marketer to accomplish these tasks, whether for a mom-and-pop store or a global manufacturer or service provider.

MKBU 3431 - Sales Management
(3 credits)
American businesses spend substantial sums on personal selling and employ over 6.4 million people in sales and sales-related jobs. This course studies the field in depth with an analytical approach to organizing and managing the sales function, personnel development, forecasting, budgeting, communications, ethics and the role of government. Selective cases relate theory and practice. Independent (but supervised) research by students is encouraged.
Prerequisite: MKBU 3225.

MKBU 3434 - Advertising
(3 credits)
(cross registered with CMBU 3434 - Advertising) 
Promotion is a very pervasive element of the marketing mix; the average American family of four is exposed to more than one thousand advertisin g messages a day! Students will study the role of advertising in the promotional communications mix, the allocation of resources in the promotional budget and the fundamentals of advertising strategy for product positioning, creative development, media planning, research and control, legal issues, and ethical considerations. Students will apply theories to case discussion and develop a full-fledged competitive advertising campaign for a potential "client."
Prerequisite: MKBU 3225.
NOTE: Since MKBU 3434 is an upper-level business course, credits for this course can only come from accredited business schools (AACSB guidelines) and not from similarly titled courses from liberal arts colleges.
(The following three courses have significant overlap: MKBU 3434, CMBU 3434 and CMRU 3502 - If you have taken one of these three courses, do not take one of the other two.  Only one will count towards your degree.)

MKBU 3435 - Consumer Behavior
(3 credits) 
An interdisciplinary approach is applied to the study of consumer behavior and motivation. Topics include: behavioral science findings and their implications in the marketing mix; socioeconomics, demographic and cultural influences; theories of promotion and communication; consumer behavior models; attitude measurement; and perception and consumerism.
Prerequisite: MKBU 3225.

MKBU 3437 - Direct Marketing
(3 credits)
A comprehensive overview of all aspects of direct marketing. Topics covered include: direct mail, catalogs, co-ops, mailing lists, copy and media testing, fulfillment, writing direct response copy, newspapers, magazines, electronic media, telemarketing, lead generation and real-life applications of direct marketing.
Prerequisite: MKBU 3225.

MKBU 3438 - Retailing
(3 credits)
The retail merchandising function is examined. Topics covered include: retail strategy, trading-area analysis, store location, market analysis and sales forecasting, merchandise planning and management, retail advertising, store image, pricing and analysis of emerging forms of new retail competition.
Prerequisite: MKBU 3225.

MKBG 3440 - International Marketing
(3 credits)
This course addresses the need for global and multinational approaches to business by focusing on product design, promotion, distribution channels and pricing strategies that are tailored to various cultural, political and economic environments, or alternatively to a worldwide marketing strategy. Specific attention is placed on the feasibility of import/export, national or global policies as regards marketing issues.
Prerequisite: MKBU 3225.

MKBU 3441 - Marketing Research*
(3 credits)
This course provides a practical approach to the study of research principles and procedures as an important tool of marketing, stressing the role of research in planning, operating and controlling marketing activities. Problems are examined from the perspective of managerial decision making in the age of computers. Analytical and qualitative techniques and their applications to "live" cases are emphasized.
Prerequisites: DCBU 2342, MKBU 3225.
Credit will not be given for both this course and DCBU 3430-Design of Experiments.  Students concentrating in marketing may not substitute DCBU 3430 for this course.

MKBU 3443 - Marketing Strategies
(3 credits)
(formernly MKBU 3443 - Marketing Problems) (capstone required course for B.S. in marketing.  Should be taken senior year.)
Students exercise the business skills they have developed in previous course work in all functional fields by applying these techniques and theories to a series of marketing challenges. Case analysis and discussion present an integrated approach to decision making that will achieve corporate objectives.
Prerequisites: MKBU 3225 and any two electives in marketing.

MKBU 3445 - Industrial Marketing
(3 credits)
The student applies principles used by a company marketing its goods and services to other industrial or public-sector customers. Topics will include analysis of the marketing characteristics of the several categories of industrial products, industrial buyer behavior, marketing information, product attributes, pricing, segmentation, channel selection, logistics and promotional mix.
Prerequisite: MKBU 3225.

MKBG 3446 - Marketing in the Pacific Rim Countries
( 3 credits)
This course is designed to develop students' cultural understanding, marketing knowledge and analytical skills necessary for effective strategic marketing to customers in such important target markets as Japan, China, Hong Kong, Singapore, Korea, Philippines, Australia, Canada and Mexico to name a few examples. 

MKBU 4100 - E-Marketing
(3 credits)
(formerly MKBU 4453, Interactive Electronic Marketing)
This course focuses on the "new" marketing, enabled and challenged by rapidly evolving technologies.  It explores how marketers can wed the interactive power of technology with proven marketing principles in order to entice customers to "opt in" to the marketing message and offer.  The class will survey relevant technologies, controversies and methods via discussion, case analysis, short research presentations and a team project.

MKBU 4444 - Marketing Internship
(3 credits)
This course and program will help to provide students with the opportunity to develop marketing skills in an actual work setting outside the classroom. Each internship is a one-term, part-time, credit-bearing marketing position within a supervised work environment. Practical application of marketing practices and theories are emphasized. In addition to the time spent with the cooperative organization, the student will attend seminar sessions and fulfill the instructor's seminar course requirements.
Prerequisite: MKBU 3225 and permission of instructor.

MKBU 4458 - Introduction to Public Relations
(3 credits)
Strategic and tactical approaches are given to public relations as a business and as a business/managaement tool.  Emphasis is on planning and executing public relations programs and activities, including relations with the news media and other external communications as well as internal/organizational communication.
(Note: This course is cross registered with CMBU 4458 Special Topic: Introduction to Public Relations)
(Note: The following three courses have significant overlap: MKBU 4458, CMBU 4458, and CMRU 3501.  If you have taken one of these three courses, do not take one of the other two.  Only one will count towards your degree.)