Marketing identifies customer needs; prepares the messages to alert customers to the arrival of products that meet those needs; and oversees the distribution, pricing and preparataion of those goods and services.

In applying economics, psychology, sociology, anthropology, statistics, and mathematics to a vital aspect of the U.S. and global economy, marketing calls for people with broad interests, that is, creative thinkers willing to seek new solutions.  In turn, marketing concepts today spread far beyond the realm of packaged-goods and durable-goods companies to encompass the business strategies of diverse service firms, non-profit institutions and even politics.  To suceed in any area of business, one needs some grounding in marketing.

Marketing courses draw upon many interests and reward those who apply marketing principles and material learned in earlier other business courses, as well as those in social sciences, mathematics and economics.  Because marketing includes persuasion, students must possess communication skills; because marketing helps drive the world economy, having a command of multiple languages is advantageous.