Fordham University Pricing Center

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Behavioral Pricing Conference
Dedicated to the Contributions of Robert Schindler to Behavioral Pricing Research

September 28-29, 2007
Fordham University, New York, NY

On September 28th and 29th, 2007 a behavioral pricing conference was held at Fordham University, dedicated to the contributions of Dr. Robert Schindler (Rutgers University - Camden) to Behavioral Pricing research. Research related to the various aspects of pricing, from both academic and managerial perspectives was presented by various authors, with a focus on how buyers perceive, process and act on pricing information. Dr. Schindler in his keynote speech entitled "What Prices Reveal About the Mind" examined the complexities of the human cognitive system and how it contributes to predictable yet often irrational responses to prices.

Dr. Schindler addressing the audience

Dr. Sarah Maxwell (co-director of Fordham Pricing Center)
presenting Dr. Schindler with the
Life-time Achievement Award in Behavioral Pricing

Dr. Morris Holbrook discussing his many years of
co-authorship and joint research with Dr. Schindler

Dr. Carol Kaufman-Scarborough discussing her experiences
as a colleague of Dr. Schindler at Rutgers University-Camden.

DOWNLOAD THE CONFERENCE PROGRAM

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Prior Recipients of the Life-Time Achievement Award in Behavioral Pricing:

Dr. Kent Monroe

Dr. Russell Winer

Dr. William Bearden

Dr. Donald Lichtenstein

Dr. Dhruv Grewal

Fordham University Pricing Center
Graduate School of Business
113 West 60th Street, New York, New York 10023

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