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Fordham University Conference on
Marketing Financial Services

 

On November 3rd and 4th, 2006, Fordham University hosted a 2-day conference on the topic of financial services marketing.  The conference focused on a range of topics related to the practice of marketing financial products and services, from both academic and managerial perspectives. 

The conference was attended by practitioners and academics from around the world.  A total of 25 research studies were presented at the conference and are summarized in the Conference Proceedings.  The luncheon speaker for the conference was Daniel Latimore (top photo), the Executive Director of the IBM Institute for Business Value, who presented a research study titled "Financial Markets 2015".  Copies of the Conference Proceedings and the Financial Markets 2015 study can be obtained through the links below.  

DOWNLOAD A COPY OF CONFERENCE PROCEEDINGS

"FINANCIAL MARKETS 2015"

DOWNLOAD THE CONFERENCE PROGRAM


 


Contact Information:

   Prof. Hooman Estelami
   Graduate School of Business
   Fordham University
   113 West 60th Street
   New York, NY 10023
   Tel: (212)636-6296
   Fax: (212)765-5573
   Email: estelami@fordham.edu

 

 

 

 

 

 



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