ANNUAL GIVING WEB STRATEGIES


Receive More Gifts Through an Engaging Web Page

This site will help the development professional plot strategies to increase a school's alumni participation rate and the average annual gift received vis a vis a web page. The page is designed to provide the user with quick links to showcase how colleges and universities are curretnly using web pages to maximize their efforts.


Making Gifts Through the Internet


Haverford College -On-line pledge form that notifies Annual Fund Office of pledge.
University of Michigan Material Sciences and Engineering -Pledge form to return with annual gift.
MIT -Pledge form provides choices of funds, class projects and reminder schedule.
Mississippi State -One of the first schools to accept credit card gifts via a secure server on the web.
Mississippi State Annual Giving -On-line form to submit internet credit card gift.
Princeton University -On-line form to submit internet credit card gift.
Lehigh University -On-line form to submit internet credit card gift.

Notable Web Pages


MIT -Donor profiles, reunion giving with class-specific web pages, history and current year progress of Annual Fund, volunteer over internet, funds and ways to make gifts. Check it out!
West Chester University -Answers frequently asked questions, lists ways of making gifts and choices of funds, describes gifts-in-kind, types of planned gifts, gifts of stock and memorial gifts.
Princeton University -Campaign objectives (annual, capital, planned, corporate and foundation giving). Click Annual Giving for current progress, Annual Giving Challenge and list of staff members.
Brown University -Reunion information, staff roster with responsibilities, Senior Class Gift information - peer letter, tradition, ways to make gifts. First I've found with Senior Gift info!
Holy Cross College - Annual Fund statistics (dated but good model), extensive reunion information, comprehensive list of class chairs and correspondents.
Colby College -Solid case for increasing an already high alumni participation rate with Annual Fund gifts of all sizes and the resulting impact on dollars raised.
Colby College Student Newspaper -Although dated, important article educating students about the Annual Fund Office and the importance of annual alumni participation with gifts of all sizes.

Resources/Consultants


The Council for Advancement and Support of Education (CASE) -An international educational association serving Development professionals. Provides information on conferences, resources, job opportunities, and more. For members and non-members.
ArachNet Web Publishing, Inc. -Web designers recently highlighted in CASE Currents magazine for outstanding job redesigning the University of Missouri web site.
WebMonkey HTML Tutorial -Tutorial providing basics of HTML to write your own web page. North Charles Street Design Organization -Promoting fund-raising and enrollment management communications and institutional identity.