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Au Pair Program

Earn up to 20 Hours at Fordham!

Westchester Entrance with Students

Classes are taught at our beautiful Westchester campus, five minutes from downtown White Plains. All students who complete the course will receive an official certificate which documents their hours of study.
 

CLICK HERE TO REGISTER FOR COURSES
 


Social Media Marketing I: An Introduction to Platforms, Tactics, and Tools

Lincoln Center Campus

Thursdays, 6 pm – 9 p.m. | Begins September 12, 19, 26 & October 3rd
Instructor: Robin Colner | AUPR2200 | Cost: $225

Westchester Campus
Saturdays, 9 a.m. – 1 p.m. | Begins September 14, 21 & 28
Instructor: Robin Colner | AUPR2200 | Cost: $225

This course is designed to provide an introduction to the operational mechanics and key marketing and communication strategies associated with Facebook, Twitter, LinkedIn, Google+, and Pinterest. Students will no longer be confused by all the hype associated with social media or overwhelmed by the prospect of tweeting, pinning, connecting, and updating their status. The course will also help business owners, professionals, and nonprofit managers understand how to hire, guide, and monitor social media professionals. In addition, participants will learn how to leverage social media to enhance their online reputation and expand their career opportunities.


Social Media Marketing II: Advanced Strategy, Execution, and Measurement

Westchester Campus
Saturdays, 9 a.m. – 1 p.m. | Begins October 5, 12, 19 & 26
Instructor: Robin Colner | AUPR2210 | Cost: $225

Lincoln Center Campus
Thursdays, 6 pm – 9 p.m. | Begins October 10, 17, 24 & 31
Instructor: Robin Colner | AUPR2210 | Cost: $225

As businesses, brands, professionals, and not-for-profit organizations increase their participation in social media marketing, it has become even more critical that social media strategies be effectively integrated into the overall marketing mix. In this course we will examine how to develop and implement a successful content-marketing strategy to engage customers and generate leads and sales through social media channels. Through a combination of readings, case-study discussions, and exercises, we will examine the various paid promotional opportunities and inbound marketing techniques, including blogging, that provide the foundation for social media marketing. We will also review the common tools and metrics associated with monitoring and measuring social media engagement.

This course assumes that participants have completed Social Media Marketing I or can demonstrate relevant professional social media marketing experience.


Search Engine Marketing: An Overview Google AdWords,  Paid Search Advertising, Search Engine Optimization (SEO)

Westchester Campus
Saturdays, 9 a.m. – 1 p.m. | Begins November 2, 9, and 16
Instructor: David Hoffman | AUPR2220 | Cost: $225

Ever since the Web was launched close to 20 years ago, business owners, online marketers, content managers, professional service providers, website developers, webmasters, and entrepreneurs have needed to focus attention and resources on improving their position in search engine response results and on driving traffic to their websites. Google and the other search engines are continually refining the algorithms they use to assign rankings. This course will provide an overview of the key techniques used to optimize the content on a website and landing page, including keyword research and analysis, meta tagging, link building, and blogging. Students will learn how to integrate paid search Adwords advertising, on-site optimization, and social media marketing to form the core of a successful online marketing effort.