All levels of student welcome.
This summer, enhance your course learning with practical training.
Mobile Marketing Strategy: Leveraging the Impact of the Third Screen
Saturdays, 9 a.m. - 1 p.m.
06/03, 06/10, 06/17
Instructor: Eric Longo
More than 50 percent of the U.S. population owns a smartphone and more than 40 percent of time on the device is spent engaging with digital media. Mobile is becoming an increasingly important marketing channel. Brands and agencies are focusing on ways to satisfy the increasing consumer demand for content and applications that can be accessed while on the go. This course will offer an in-depth analysis of all facets of mobile marketing, including SMS (text) campaigns, QR codes, mobile applications, mobile advertising, location-based services such as Foursquare, and mobile optimized websites. Students will gain an understanding of how to develop and implement a mobile strategy for the near term and the future as capabilities and budgets increase in scale.