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American Innovation Index and Social Innovation Index

American Innovation Index

Regardless of industry, a company’s ability to come up with creative solutions, new products, or improvements to existing processes is essential. From airlines to hotels, and from banks to retail stores, companies known for fresh ideas will attract and keep customers.

How is company innovation measured?

Traditional rankings have relied upon economic indicators such as patent activity and productivity, or self-reports by managers or experts. An aspect that has been historically overlooked, despite its influence on the value of a company, is customer opinion.

The American Innovation Index™ (Aii) looks at innovation in companies from the point of view of the customer. A result of more than 7,000 customer surveys across more than 20 industries, the index provides a measurement of the perceived innovation levels of nearly 200 U.S. companies, based on customers’ experiences doing business with them.

In addition, the Social Innovation Index™ (Sii) measures a company’s ability to create positive social and environmental change, also from the consumer perspective.

Using these indices, companies can see how they measure up in the eyes of their customers, helping them to make business decisions that build customer loyalty, and, as a result, increase their value.

The Aii and Sii are partnerships between the Gabelli School of Business, the Norwegian School of Economics, and Rockbridge Associates. For more information, please contact Lerzan Aksoy at

The American Innovation Conference is dedicated to sharing, collaborating, and celebrating customer-focused innovation and its impact on company success. This year, the third annual conference will take place virtually on
November 16th, 2020, from 9:00 am to noon EST.

Event Information Event Registration