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Strategic Communication Concentration

Strategic Communication concentrators will gain:

  • The knowledge of strategic communication theory and practice
  • The skills to create and circulate cross-platform (audio, video, text, social) communication strategies 
  • The ability to engage emerging digital tactics — social media marketing, outreach and development, web analytics for persuasive, and mobilization strategies.

Students choose two courses for six credits. Recently offered courses include:

  • PMMA 5204 - Civic Media
  • PMMA 6203 - Marketing and Branding in the Public Interest
  • PMMA 6208 - Data and Communication
  • PMMA 6210- Cross Platform Production

Additional courses in the curriculum include:

  • PMMA 6201 - PR for the Public Interest
  • PMMA 6202 - Fundraising Communication
  • PMMA 6204 - Cross-platform Communication Strategies
  • PMMA 6205 - Online Analytics and Metrics
  • PMMA 6206 - Persuasion and Public Opinion
  • PMMA 6207 - International Communication

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