For more than seven years, Milton Longobardi was director of São Paulo Tourism—the official entity to promote the city of São Paulo as tourism destination—and responsible for the strategy that brings now more than 12 million visitors a year to São Paulo.
Prior to joining SPTuris, as it is known in Brazil, Longobardi held senior positions in all facets of marketing, sales, advertising, and management in Brazil, the United States, Argentina, and Chile, including at blue-chip corporations such as Nextel, Citibank, AIG, Gillette, Johnson & Johnson, Bosch, Combe Inc., American Mobile, Young & Rubicam, Wunderman, Interpublic Group, Abril Publishing, and RBS Media Group.
Longobardi holds an MBA from Fordham University, where he was an International Fellow sponsored by the U.S. Department of State; a bachelor’s degree in economics from PUCCAMP – Catholic University of Campinas; a marketing and advertising degree from ESPM – Advertising and Marketing School; and a city management certificate from University of La Verne, California.
Longobardi taught all classes of marketing students for more than 10 years at ESPM, where he was the head of the marketing department and co-founder and professor of ESPM Rio. He also taught marketing at PUCCAMP.
Longobardi is the chair of the CMO Council’s Latin America advisory board and a director of ADVB - Brazilian Sales and Marketing Executive Association, in addition to being a member of the Gabelli School’s Advisory Board. He also was founder and vice president of SPVCB – São Paulo Convention & Visitors Bureau, vice president of UBRAFE – Brazilian Trade Fair Promoters Association, a member of CONAR – Advertising Regulatory Council, and a founding member of CENP – Advertising Policy Council, representing the ANER – Magazine Publishers’ Association.
A registered member of the Economists’ Council and Union, Longobardi publishes a “Careers” column in Radar Magazine and has been a keynote speaker at several conferences, seminars and conventions.