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Anthony DeFrancesco

Assistant Lecturer
Marketing
Joined Fordham: 2009

General Information:
Faber Hall, Room 454,
441 East Fordham Road,
Bronx, NY 10458

Email: andefrancesc@fordham.edu

Biography

Mr. DeFrancesco served as vice president global business development and strategic planning at Pitney Bowes Inc. (PBI), Stamford, CT. As a member of the Pitney Bowes strategic leaders group and as vice president global mailstream solutions, product management, he created and drove strategy for business development, global channel partnerships, strategic technology alliances, and go-to-market product launch programs working with European, U.S., Canadian, Latin American, and Asia Pacific organizations. His global revenue focus was greater than $1.3 B, focusing on $10M to $50M deals. Mr. DeFrancesco led successful business unit/corporate strategic transformation programs working with major industry consultants on market research, analytics, cost reduction, supply chain, strategic alliances, channel optimization, acquisitions and divestitures, and strategy development and execution. Over his career Mr. DeFrancesco has also held various director and management-level roles in engineering, new product development, product planning, service operations, and quality assurance. At the request of the CEO, he served as corporate ambassador to the 9/11 Not-For-Profit Memorial Museum Foundation led by Michael Bloomberg which supported building the 9/11 Museum and led to Pitney Bowes being named for the "Partner of the Year Award" in 2012.

At Fordham’s Gabelli School of Business, Mr. DeFrancesco teaches courses in marketing, global marketing, integrated marketing communications, sales management, and B2B marketing. He served as mentor and faculty cohort for MBA consulting projects and EMBA international field study programs. Mr. DeFrancesco also teaches courses in business strategy with experiential simulations, innovation and growth, new product development, global business, managerial marketing, and global marketing strategies.

Education

  • Master’s: MBA, International Business, Dolan School of Business, Fairfield University, 2007
  • Michigan Ross School of Business, Pitney Bowes Executive Leaders Program (Strategy | Leadership | Finance | Customer Value)
  • Babson College, Pitney Bowes Executive Leadership Program (Finance | Marketing | Strategy | Strategic Alliances | M/A | Customer Value | Management)
  • Executive Program, Phillip Crosby Quality College, Total Quality Management
  • Bachelor’s: Pace University

 

Research Interests

  • Integrated Marketing Customer Communications Technologies
  • Business Insight from Psychographic Profiling and Location Intelligence Analytics
  • Cross-Border Sales Channel Development, Enablement, and Enhancement
  • Leveraging Global Partnerships
  • Quality Assurance, Customer Loyalty, and Customer Satisfaction
  • Innovation and Growth, Business Strategy Consulting
  • Physical and Digital Hybrid Customer Communications
  • Business Strategy