Hoori Rafieian is an Assistant Professor of Marketing at the Gabelli School of Business. Hoori received her Ph.D. in Marketing from Drexel University. She has an MBA in finance and a Bachelor of Science degree in Mathematics. Prior to joining Fordham, Hoori was a Postdoctoral Fellow at the Wharton School of the University of Pennsylvania.
Hoori's research investigates different aspects of consumer judgment and decision making. Her work examines how consumers’ pursuit of goals influences their choice, and how these goals motivate them to use different cues in the environment to evaluate their progress. Within this area of research, Hoori is mainly working on motivation when it comes to consumer health, happiness, and general well-being, with implications for marketers and policymakers.