Ronen Shay (PhD, University of Florida, 2015) is an Assistant Professor of Communications & Media Management at the Gabelli School of Business at Fordham University. Dr. Shay’s research is focused on contemporary challenges in the fields of media management, strategic communication, and technology diffusion.
His research includes papers written on windowed distribution strategies, modeling return on investment (ROI) for social media marketing, and the factors affecting mobile media device adoption among U.S. audiences. His published works include articles in the International Journal on Media Management, Journalism & Mass Communication Quarterly, the Handbook of Media Branding, Journal of Communication and Emergent Technologies, Games and Culture, Palabra Clave, the Handbook of Media Management and Business, and the forthcoming Media Business Models: Connecting Media to their Markets.
Dr. Shay has presented his research at AEJMC, BEA, and ICA national conferences, as well as international symposiums including the University of Zurich’s summit on media branding, the 6th Media and the Public Sphere International Conference, and the World Media Economics and Management Conference.
His industry experience includes project management roles at Rogers Communications, North by Northeast, and startup Random Sounds.