Alexander Buoye is an assistant professor of marketing at the Gabelli School of Business. He received his PhD and MA in sociology and a bachelor of business administration degree in marketing from the University of Notre Dame.
Professor Buoye's research focuses on customer satisfaction and its relationship to loyalty and firm performance. He has extensive expertise in predictive modeling and analytics. He was the co-recipient of the 2011 Next Gen Market Research Disruptive Innovator Award for his role in the discovery and development of the Wallet Allocation Rule, featured in the October 2011 issue of Harvard Business Review. In 2013, he was co-recipient of the Best Practitioner Award at the 22nd Annual Frontiers in Service conference.
Professor Buoye's work has been accepted for publication in journals such as the Journal of Service Research, Journal of Service Management, Journal of Business Research, and Journal of Interactive Marketing, as well as Harvard Business Review, MIT Sloan Management Review and The Wall Street Journal. Professor Buoye also has been published in Teaching Sociology and Political Opportunities, Social Movements, and Democratization.
Prior to joining the Fordham faculty, Professor Buoye was head of loyalty analytics and SVP at Ipsos Loyalty, where he spent seven years overseeing all advanced analytics for the U.S. loyalty practice. Before that, he spent five years in the decision sciences group at Experian, a leading marketing information services provider. As a statistical analyst/consultant with Experian, he worked closely with marketing and analytical teams at several Fortune 500 companies, most notably Walmart and Microsoft. His varied background includes extensive work for financial clients, including Mastercard, Visa, Diner's Club International, Sharebuilder, and TD Ameritrade; retailers such as Walgreens, Target, IKEA and Stop & Shop; catalogers, including Delia's and L.L. Bean; and nonprofit organizations, including the Salvation Army.