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Marcia Flicker

Marcia Flicker

Associate Professor
Joined Fordham: 1985

General Information:
140 W. 62nd Street, Room 307,
New York, NY 10023

Email: flicker@fordham.edu
Website: www.centerforpositivemarketing.org

Biography

Marcia Flicker completed an MBA and PhD in marketing at the Wharton School of the University of Pennsylvania. Her background — a blend of retail advertising experience, consulting for JCPenney and an insatiable love of shopping — led her to specialize in marketing science techniques and information-technology applications in retailing and e-business.

With colleagues in Fordham's marketing area, Dr. Flicker co-founded the Center for Positive Marketing, which promotes the message that marketing can be a force for good. By satisfying a variety of consumer needs that result in positive outcomes, from the immediate and concrete to the more abstract and future-oriented, each customer-marketer exchange has the potential to increase individual and societal welfare. Benefits can range from alleviating short-term boredom to improving long-term public health.

In addition to the Gabelli School of Business, Dr. Flicker has taught at the Wharton School, New York University and LaSalle College. She was instrumental in leading Fordham's undergraduate Honors Thesis Program and in launching the master of science in business enterprise degree for recently graduated liberal and fine arts majors. She received a distinguished educator award from the Direct Marketing Education Foundation in 2000 and served as a judge for the Direct Marketing Association's Echo Award competition from 1999 to 2002.

Dr. Flicker's research has been presented to or published by the American Marketing Association, the Direct Marketing Association, the Marketing College of INFORMS, the Association for Consumer Research and Cambridge University Press. She is a member of the Advertising Research Foundation, the Direct Marketing Association and the Retail Marketing Society.

Education

  • PhD: Wharton School of University of Pennsylvania
  • Master's: MBA, Wharton School of University of Pennsylvania
  • Bachelor's: Cornell University

Research Interests

  • Global Marketing
  • Retailing
  • Consumer response to pro-social marketing

Publications

  • Malefyt, Timothy de Waal, Luke Kachersky, and Marcia H. Flicker (2017), "How Makeup Rituals Transform Makeup Wearers and their Romantic Interests," presented at the proceedings at Academy of Marketing Science's World Marketing Congress in Christchurch, New Zealand, June 30.
  • “Could My Research Harm Consumers More than It Helps Them?” (2015, Roundtable panel presentation with Meryl P. Gardner, Paul M. Connell, Beth Vallen, Wendy A. Boland, Alicia D. Bonaparte, Sonya A. Grier, Michael A. Kamins, Ingrid M. Martin, Julie L. Ozanne, Vanessa Pery, and Jeerome Williams), presented at AMA Marketing and Public Policy Conference, Washington, DC, June 4-6, 2015.
  • “Disparities between Consumers’ Adoption of Environmentally-Friendly Behaviors and their Positive Attitudes toward Sustainability: A Comparison among Danish, Norwegian, British and American Customers,” (2013, co-author, Laura Greenwood) presented at the Conference on Sustainability in a Scandinavia Context at the Scandinavian Centre for Corporate Sustainability, Copenhagen Business School, June 10-11, 2013.
  • "Positive Marketing: An Effort to Measure Our Impact," (2012, co-author Luke Kachersky) in Bharadwaj and Hulland, Editors, Seeing Marketing Through Emerging Theoretical Lenses: A Focus on Marketing's Organizational and Societal Roles, ed. (Proceedings of 2012 AMA Winter Marketing Educators’ Conference, February 2012)
  • “Stuck in Traffic: Commuter Trade-offs Between Environmental Attitudes and Public Policies that Encourage Use of Mass Transit and Moderate Traffic”  and “Perceived Consumer Effectiveness and Environmental Locus of Control as Moderators of Environmentally Conscious Behaviors” (co-author, Laura Greenwood), both to be presented at the 2008 Marketing and Public Policy Conference, Philadelphia
  • “Consumer Preparation for Disasters: Multi-Cultural Issues and Marketing Perspectives,” (2008, co-authors Meryl P. Gardner and Sharon K. Wiley)  Proceedings of the Cultural Perspectives in Marketing Conference of the Academy of Marketing Science, New Orleans
  • “The Growing Relationship between Terror Management Theory and Marketing,” (2007, co-authors Jessica Cohen and Meryl P. Gardner), Proceedings of the 5th Annual International Conference on Marketing  of the Athens Institute for Education and Research, Athens, GR
  • “Threats in the News and Content of Ads: The Role of Consumer Distraction and Avoidance,” (2007, co-authors Meryl P. Gardner and Melissa Elliott) Proceedings of the 2007 Academy of Marketing Science Annual Conference, Coral Gables, FL
  • "Securities Trading on the Internet: Wall Street's Web of Online Financial Services," (2003) refereed chapter in Wiley Internet Encyclopedia, edited by Hossein Bidgoli