Dawn Lerman focuses on the field of consumer behavior with particular emphasis on consumer language processing. Her work has been published in a variety of academic journals and books and has been presented at both academic and industry conferences. She is also a member of the editorial board for the Journal of Business Research andInternational Marketing Review.
Prior to joining Fordham, Dr. Lerman served as a press attaché in the public relations department of a major political lobby in Paris and as a marketing and business development analyst at The Ferolie Group, a leading New York-area food broker. While at Ferolie, Dr. Lerman managed a number of major brands manufactured by corporations such as Van Den Bergh Foods, Kraft, Apple & Eve, McCormick and the James River Corporation, and she played a key role in a variety of new product introductions.
More recently, Dr. Lerman has served as a consultant in areas related to market research, new product introductions, branding and marketing strategy development. She also conducts in-house seminars on topics ranging from linguistic considerations in brand communications to the branding of industrial products.