Mohammad Nejad is an associate professor of marketing at the Gabelli School of Business, Fordham University. He received the Dean’s Award for Teaching Innovation in 2018 and twice received the excellence in teaching award from the marketing area at Fordham University. In addition, he and his co-authors received the Robert Johnson Award for Highly-Commended paper from the Journal of Service Management in 2016.
His research relates to innovation diffusion, marketing new products and services, and agent-based simulation modeling. He studies firm decisions regarding the introduction and management of new products and services. Using simulation approaches, Dr. Nejad explores how complex interactions among consumers and firm activities affect the diffusion of new products and services in the market. He has collaborated on research projects at the Enterprise Simulation and Optimization Lab and the FedEx Center for Supply Chain Management, two research centers within the FedEx Institute of Technology, and continues to do so at the former.
Dr. Nejad’s industry experience, prior to starting his PhD, has been in software development and marketing. He has worked as a senior software developer at CSG Systems and Bank of Montreal in Canada where he designed and developed software solutions related to customer management, billing, and data-management. He also co-founded an IT company and subsequently served as the CEO for seven years. Dr. Nejad has also provided consulting to several companies, including BMW North America among others.
Dr. Nejad has developed three graduate-level courses at the Gabelli School of Business. These are Data-Driven Marketing Decision Making, Marketing Decision Models, and Digital Marketing Analytics. He focuses on helping students develop the necessary skills to bridge the gap between managerial needs and technical expertise. This is accomplished by bringing together topics from modeling, data mining, statistics, database management, digital and online data, and substantive areas of marketing. He focuses on helping students develop analytical thinking as well as holistic thinking to formulate managerial problems and offer insights and solutions. He also teaches Marketing Research, Senior-Year Leadership Integrated Project, and Data-Driven Marketing Decisionmaking at the undergraduate level.