MBA Immersion Week

MBA Students

For first-year MBAs

Immersion Week challenges first-year MBAs in the Full-time program to take on the role of a consultant-in-training or social entrepreneur-in-training. The program is an important precursor to the applied project that is required during the spring term of the first year; its content differs based on which of the three applied-project options a student chooses.

Immersion Week occupies the Monday through Friday before the spring term begins and is mandatory for first-year Full-time MBAs.

Immersion week option 1: Applied Consulting Experience (ACE)

The Applied Consulting Experience bootcamp—ACE for short—is a cutting-edge management consulting training module. Taught by industry leaders, the weeklong session covers key dimensions of the consulting experience, including marketing, scoping and quantifying one’s services; project management skills and software training; team dynamics and engagement communications; and understanding resistance to change—both from clients to the consultant’s ideas and from the organization more broadly during the implementation stage. Students who choose either of the management consulting options for the applied project are required to participate in ACE.

 

 

DAY 1

DAY 2

DAY 3

DAY 4

DAY 5

MORNING

The consultant’s role

The consulting process

Scoping your services

Scoping

Contracting

Negotiating effective and enduring working arrangements

Project-management skills

Request for Proposals (RFP)

Charts and tools

Organizational dynamics

Performance and chang

External environment

Mission, strategy, and leadership

Culture

Engagement communications

Internal

External

Crisis management

AFTERNOON

Marketing your services

Getting the job

Authenticity

Scoping

Quantifying your services

Info discovery

Metrics

Dealing with client resistance

Project-management software

Consulting internationally

Cultural dimensions

Licensing issues

Consulting team dynamics

Transforming the players

Client discernment

Cause discovery

 

Immersion week option 2: IDEAL

Full-time MBAs who elect to pursue “Project Purpose” for their applied project participate in the IDEAL program, whose name reflects the application of Innovation with Design, Entrepreneurial, Agile, and Lean thinking to a product or service idea. In five days, students will practice exploring the market potential for a solution to a pressing social need, developing an effective business model, prototyping, and talking to potential users. The methods used bring together the latest in entrepreneurial frameworks, and an experienced mentor helps each step of the way.

Each day starts with a clear goal, and each activity throughout the day is designed to be exciting and engaging. Participants will quickly make progress and see a clear path to achieving their goals. Each day concludes with a peer review, allowing student participants to discuss what went right and what went wrong.

The IDEAL module includes five main areas:

  • Background learning. Learn how great companies are built and understand the power of innovation and entrepreneurship culture in New York City.
  • Customer development. Discover the tools to find customers, gain early feedback on one’s product or service, and develop a strong pricing and go-to-market plan.
  • Business model design. Build a sustainable business model and review your concept with experts, peers, investors, and a sample of potential customers.
  • Monetization. Find the right channel and strategy to become profitable.
  • Metrics and scaling. Learn how to track growth and discover the metrics that are truly important to the business.

Participants will be able to apply concepts through networking events.

 

DAY 1

DAY 2

DAY 3

DAY 4

DAY 5

MORNING

LeanUx workshop

User point-of-view (POV) methods

Storyboarding MVP and metrics

Product-use cases

Minimum Viable Product definition

Pitches

Customer development

Hypothesis testing methods

Customer validation

Mentoring/coaching

NYC startup ecosystem

Site visits to local firms

Business model

Value proposition

Target market

Market acquisition

Value-chain structure

Competitive strategy

Monetization

AFTERNOON

LeanUx workshop (continued)

Storyboarding MVP and metrics (continued)

Legal issues for U.S. markets

Customer development (continued)

NYC startup ecosystem (continued)

Distribution

Channels

Price

Placement

Promotion

Resources

People

Suppliers/production

Financial

For more information about immersion week, please contact the director of the full-time and Professional MBA programs, Associate Professor Benjamin M. Cole, at bmcole@fordham.edu.