1. Clients meet with the project manager to open the job and discuss objectives for the product.
- The planning meeting is the first and most important step in the process. It allows the client to discuss the project, the audience, budget and various types of media with the project manager before work begins.
- Keep in mind that new marketing resources and trends develop all the time. Your project manager can help you identify and achieve your goals through a variety of traditional and new media, given the proper amount of time. (See page three for more information on production and delivery time.)
- Costs and budget considerations must be addressed at the outset. The project manager will work with the print production manager to provide estimates for printing and any freelance assistance to be assigned. Per University mandate, three competitive bids must be collected for every print project.
2. Client submits finalized text and materials to the project manager:
- All copy should be presented as unformatted text in a Word document. Copy should be as close to finalized as possible.
- Please indicate bolded or italicized or underlined as links, as a guide to the editor. Otherwise, do not place photos in the text, add borders or format text, tables or columns in any other way.
- All logos, photos, or external artwork should be provided at this time as well.
- Copy for several different media (i.e., Web, print, advertising) may be submitted at once. Your project manager can help you assess the best content for each medium.
- Remember, the website is where you should begin. It will be the marketing tool with the farthest reach, the repository for the most information, and the easiest place to track responses. A well-planned webpage can streamline your printed material and reach a larger portion of your audience.
3. The project manager reviews text and submits it to the editor for first review.
Our editorial staff ensures your copy meets Fordham University style guidelines, is easy to read, works well in the media you have chosen, and is as error-free as possible. It is important that the editor works with the copy before it goes to the designer.
4. After the editing, the piece goes back to the project manager to be assigned to a designer.
At this time, or earlier in the process, the designer may need to meet with the client to better understand your concept and ideas.
5. Once designed, the project manager gives the proof to the editor for a second review and to the production manager for scheduling.
The editor will ensure that the copy has been handled and formatted correctly.
6. The project manager forwards proof to the client for review and approval of text and initial layout.
Please note: a maximum of four rounds of proofs will be provided to clients. (The industry norm is two.)
7. If there are client changes, the piece goes back to the editor for review, and back to the designer for corrections.
Errors in the final round of edits are very common. An additional review by the editors is necessary to prevent these errors.
8. Upon receipt of the client’s approval, the file goes to the printer.
- The printer prepares a proof and sends it to the project manager, the editor, and the designer for final review.
- Please Note: Any changes at this point, will affect the delivery date and cost of the job. When a job is pulled off the press, it often goes back to the bottom of a printer’s queue.
9. After delivery, the project manager will review the project with you for outcomes and results.
Immediate review of attendance numbers, website traffic, requests for more information, questionnaire results, online donations, number of unused copies, and cost analysis will help your planning the next time the project or event comes around. It also ensures materials and stories are archived appropriately.