Digital and Social Media Professional Certificate
New! Social Media for Real Estate Brokers and Salespeople: November 18 & 19 Online
Learn the practical techniques, strategies and digital tools that help generate visibility, leads, and sales for their real estate businesses. Advanced social media users, as well as novices, will gain an understanding of how to build and maintain an effective presence on Facebook, Instagram, and LinkedIn. Worth 8 CE credits. Click here for more information.
Digital and Social Media Certificate Courses:
Courses are held on Saturday mornings from 9 a.m. – 1 p.m. and occasional evenings from 6 – 9 p.m. for a total of 12 hours of classroom time per course.
All classes in the program are non-degree, non-credit continuing education courses open to the general public.
Classes are held in-person at the Lincoln Center and Westchester Campuses. The Lincoln Center campus is located at 113th West 60th Street, New York, NY 10023 and the Westchester Campus is located at 400 Westchester Avenue in West Harrison, N.Y 10604.
Please register online by clicking the Registration Here tab above and paying with a credit card.
- Social Media Marketing I: An Introduction to Platforms, Tactics, and Tools
- Social Media Marketing II: Advanced Strategy, Execution, and Measurement
- Paid Advertising on Social Media: Everything You Need and Want to Know About Advertising on Facebook, Instagram, Twitter, Pinterest, and LinkedIn
- Search Engine Marketing: An Overview of Google AdWords, Paid Search Advertising, and Search Engine Optimization (SEO)
Email Marketing: Creating Campaigns to Acquire and Retain Customers
- Digital Marketing Analytics: This course is designed to help students develop marketing strategies and make resource allocation decisions that are driven by quantitative analysis
Earn a professional certificate in digital and social media marketing.
Fordham offers a selection of digital media marketing courses each semester that represent the most relevant curriculum for students that want to earn a professional certificate. The current series of 6 courses will qualify students to receive a professional certificate in digital and social media marketing. Students can also take individual classes without receiving a certificate.
The program is designed to provide students at all stages, the tools necessary to create, implement, manage, and monitor successful digital marketing strategies. These strategies attract and retain customers and clients, increase revenues, and enhance online traffic and reputation.
Classes are designed to benefit professionals working at non-profit, and for-profit organizations, and offer valuable skills to seasoned managers, as well as to recent college graduates.
The Digital and Social Media Professional Certificate will be awarded to students completing 6 courses with passing grades. At present, students are required to take all of the 6 courses in order to receive a certificate. Students are able to enroll in individual courses without registering for the certificate and/or elect to complete the certificate at a later date within a four-year time frame. Core courses will be repeated and new courses may be added every semester.
*Please note, The Digital and Social Media Professional Certificate Program is not approved for the F1 Student Visa Program.