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Faculty Biographies

Robin Colner
As the founder and CEO of DigiStar Media, a digital and social media marketing and training agency, Robin Colner is dedicated to helping businesses and professionals drive traffic to their websites, improve their brand reputations, acquire customers, and attract leads using digital, social media, and content marketing techniques.

She is also the founder and director of Fordham University’s Digital and Social Media Professional Certificate Program as well as the instructor for the social media classes.

In addition to working with over 60 leading consumer, hospitality, and retail brands, Colner has trained professional service providers in every industry from real estate, financial services, insurance, banking, accounting, and marketing to technology, advertising, law, and consulting to leverage social media to attract new business, amplify the impact of public relations campaigns, and implement successful integrated marketing programs.

An MBA graduate of the Wharton School of the University of Pennsylvania, Colner has more than 20 years of technology-enabled product development and direct and online marketing experience. She has held senior marketing positions at Fortune 100 financial services corporations including Citigroup and American Express and at leading advertising agencies such as McCann Erickson. A 2016 winner of the 914INC Women in Business Award, Colner is a sought-after keynote speaker and seminar instructor on the subjects of how to use social selling for personal branding and career advancement and how businesses and professionals can use social media to generate leads and sales.

David Hoffman
David Hoffman is the Founder and CEO of Search Smart Marketing, a leading search engine marketing firm whose core operating principle is to deliver superior client service and results by effectively integrating technology, strategy and project management. Search Smart Marketing is dedicated to helping clients turn prospects into customers and drive traffic to their websites, storefronts, and offices. Its clients include many leading companies located in the Westchester and Fairfield County region along with large national brands such as AutoNation, CARFAX, Bugaboo Strollers, and First Capital.

Prior to forming Search Smart Marketing in 2005, David Hoffman was VP/Managing Director for Wahlstrom Interactive, whose clients included Enterprise Rent-a-Car, GE, Hilton Hotels, Nestle Waters and other category-leading brands.

David's Internet career dates back to 1995, where he was Online Director at Gannett Newspapers (White Plains, NY) leading the early web initiatives for The Journal News, Gannett's New York-metro newspaper. David regularly speaks at industry conferences such as Search Engine Strategies and AdTech as well as local business organizations including The Westchester County Association

Dan Kerpen
Dan Kerpen is Director of Paid Social for Likeable Media. Likeable Media is an acclaimed New York City based social media agency, helping leading brands to raise awareness, drive website traffic, obtain leads and purchases, and increase their revenues.

Dan has managed digital marketing accounts for close to 20 years. His experience in data analytics, search engine marketing, digital advertising, and email marketing has enhanced his expertise in integrated paid advertising on social media. Dan has managed a wide portfolio of Likeable Media’s clients which include major consumer packaged goods manufacturers, financial service providers, real estate companies, and travel brands. He and his team routinely help clients achieve a 2-4 times Return on Advertising Spend (ROAS) improvement using Facebook, LinkedIn, and other social advertising.

Prior to joining Likeable Media, Dan provided digital marketing services for startups and small businesses. Dan is also a lecturer for Likeable Media’s Smarter Social training program which empowers marketers to launch, optimize, and analyze advertising campaigns. Dan has a BA from UC Berkeley.

Bill Levine
Bill Levine is Digital Media and Marketing Director for Mary Ann Liebert Publishers. Bill is responsible for strategy and operations across email, web, mobile and social channels at this leading publisher of 80+ science, technology and medical research journals including titles in 3D Printing, Big Data, and Healthcare. His leadership helped to transform a print-centric company in a traditional industry into a digitally focused multimedia information services leader.

His expertise in email marketing spans from deliverability to design and segmentation to performance optimization. He has served as Vice President of Marketing at Return Path, advising clients such as Groupon, Dillards and Tommy Bahama; and as a founding partner in an online E-tailer for baby boomers. In his current role at Liebert Publishers, he oversees email campaign programs to three million members and over one-hundred vendors of scientific and medical products.

Bill brings a unique perspective to email marketing discussions having built and managed digital departments in both large corporate environments as well as small-to-medium sized entrepreneurial ventures.

Jann Mirchandani
Jann Mirchandani is the Founder and Principal of the online marketing firm, Westchester Marketing Café. She is an award-winning website designer specializing in digital marketing strategy and implementation. Jann combines her 20-plus years of marketing experience with her technical expertise in programming and analyzing digital advertising, email marketing conversion and social media engagement to execute effective online marketing strategies for clients.

Jann is also a sought-after instructor and speaker on digital marketing for businesses and nonprofits. She has been quoted on several business radio programs including the Joe Connolly Small Business Report on WCBS radio. Jann has taught workshops on Google Analytics at the GROW conference, the Association of Development Officers and The Summit For Success hosted by the Westchester Putnam Counties’ Workforce Development Board. Jann received a BA from SUNY Buffalo.

Ruben Quinones
Ruben Quinones is VP, Client Strategy at Path Interactive, an NYC based search engine marketing agency. As the head of client strategy, Ruben provides forward-thinking leadership for the company’s media marketing processes and programs to brands including Jackson Hewitt, City MD, Stuyvesant Town, Lefrak, Heineken, Bonchon, and the WWE. In addition, he provides clients with strategic consulting, and key project management for Paid Search, Search Engine Optimization and online marketing campaigns. Ruben has caught the attention of the online marketing community as an enthusiast, teacher, and expert thought leader in the space.

Ruben has also provided corporate training courses for employees to help them to gain an overall knowledge and understanding of how to utilize digital platforms effectively. Client trainings have included corporate teams from Penguin Publishing, Samsung, Channel One, Source Media and