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Digital and Social Media Certificate Courses

Don't be left behind in the digital age! Learn how to harness social media with a class or certificate in digital and social media.

Join us for a free webinar at noon on Tuesday, August 27 and learn more about the program!  Register here.


Fall 2019

 

Fordham Law story on IPLJ symposiumSocial Media Marketing I: An Introduction to Platforms, Tactics, and Tools

Lincoln Center Campus

Thursdays, 6 pm – 9 p.m. | Begins September 12, 19, 26, and October 3
Instructor: Robin Colner | DSMM 1010 | Cost: $495

Westchester Campus
Saturdays, 9 a.m. – 1 p.m. | Begins September 14, 21, and 28
Instructor: Robin Colner | DSMM 1010 | Cost: $495

This course is designed to provide an introduction to the operational mechanics and key marketing and communication strategies associated with Facebook, Twitter, LinkedIn, Google+, and Pinterest. Students will no longer be confused by all the hype associated with social media or overwhelmed by the prospect of tweeting, pinning, connecting, and updating their status. The course will also help business owners, professionals, and nonprofit managers understand how to hire, guide, and monitor social media professionals. In addition, participants will learn how to leverage social media to enhance their online reputation and expand their career opportunities.


Social Media Marketing II: Advanced Strategy, Execution, and Measurement

Westchester Campus
Saturdays, 9 a.m. – 1 p.m. | Begins October 5, 12, 19, and 26
Instructor: Robin Colner | DSMM 1020 | Cost: $495

Lincoln Center Campus
Thursdays, 6 pm – 9 p.m. | Begins October 10, 17, 24, and 31
Instructor: Robin Colner | DSMM 1020 | Cost: $495

As businesses, brands, professionals, and not-for-profit organizations increase their participation in social media marketing, it has become even more critical that social media strategies be effectively integrated into the overall marketing mix. In this course we will examine how to develop and implement a successful content-marketing strategy to engage customers and generate leads and sales through social media channels. Through a combination of readings, case-study discussions, and exercises, we will examine the various paid promotional opportunities and inbound marketing techniques, including blogging, that provide the foundation for social media marketing. We will also review the common tools and metrics associated with monitoring and measuring social media engagement.

This course assumes that participants have completed Social Media Marketing I or can demonstrate relevant professional social media marketing experience.


Paid Advertising on Social Media: Everything You Need and Want to Know

Lincoln Center Campus
Saturdays, 9 a.m. – 1 p.m. | Begins November 2, 9, and 16
Instructor: Ruben Quinones | DSMM 1510 | Cost: $495

Social media marketing has become more challenging and requires more resources as the rules of the game have changed dramatically over the past five years. Facebook has limited the organic reach of posts by businesses to less than one percent of their fan bases. This is due to the need for Facebook to generate revenue through advertising. The other platforms have followed Facebook’s lead. Therefore, it is critical that companies learn how to create and implement social advertising campaigns to generate awareness and revenue from their social media activities. Students will learn how, what, when and where to use the ad management platforms on Facebook, Twitter, LinkedIn, and Instagram to successfully target, measure and improve their ongoing advertising activities on these social media platforms. The class will also explore the multiple types of advertising options available across devices.


Search Engine Marketing: An Overview Google AdWords,  Paid Search Advertising, Search Engine Optimization (SEO)

Westchester Campus
Saturdays, 9 a.m. – 1 p.m. | Begins November 2, 9, and 16
Instructor: David Hoffman | DSMM 1110 | Cost: $495

Ever since the Web was launched close to 20 years ago, business owners, online marketers, content managers, professional service providers, website developers, webmasters, and entrepreneurs have needed to focus attention and resources on improving their position in search engine response results and on driving traffic to their websites. Google and the other search engines are continually refining the algorithms they use to assign rankings. This course will provide an overview of the key techniques used to optimize the content on a website and landing page, including keyword research and analysis, meta tagging, link building, and blogging. Students will learn how to integrate paid search Adwords advertising, on-site optimization, and social media marketing to form the core of a successful online marketing effort.