Skip to main content

Marketing Speaker Series

Distinguished Speaker Series

The Marketing Area Distinguished Speaker Series brings renowned scholars and researchers in the fields of marketing and services, as well as editors of prestigious journals, to Gabelli School of Business to present and share their most current research. 

  • Spring 2019: Jerry Davis,  University of Michigan
  • Fall 2018: Mark Rosenbaum,  University of South Carolina
  • Spring 2018: Laurel Anderson,  Arizona State University; Wendy Moe,  University of Maryland
  • Fall 2017: Raymond Fisk, Texas State University
  • Fall 2016: Barak Libai, Haifa University; Annamaria Lusardi, George Washington University
  • Spring 2016: Edward Malthouse, Northwestern University
  • Fall 2015: Parsu Parasuraman, University of Miami; Ronald Hill, Villanova University
  • Spring 2015: Gita Johar, Columbia University
  • Fall 2014: Ruth Bolton, Arizona State University

Industry Speaker Series

The Marketing Area Industry Speaker Series brings marketing professionals and successful business leaders to the Gabelli School to speak and share their expertise about changes taking places in their industries with our graduate and undergraduate students.

2019

March 13,  Elizabeth Brody, Owner/Anthropologist, Culture Works, LLC
“Transformational Culture at Work: A General Motors Case Study”

April 3,  Courtney Goodwin, Director of Marketing, Notal Vision
“Developing and Executing an Integrated Channel Strategy to Drive Growth in Healthcare”

April 9,  Mark Truss, Global Director of Brand Intelligence, J. Walter Thompson
“How Communications Really Work”

September 30,  Nishan Lahood, Global Manager of Audience Insights and Analytics, EightBar, Ogilvy
“The Humans behind the Numbers: A case study on an IBM user Journey”

October 7,  Christine Osborne Gil, Senior Manager of Brand Strategy

October 16,  Anika Sharma, Global Digital Expert & Organic Growth Leader, NYC adjunct.

2018

March 14,  Mackenzie Murphy, Senior Marketing Associate, Mattel Brands/Fisher Price
“Toys, Toons and Tunes: Marketing in the World of Children's Entertainment”

April 4,  Edwin Philogene, Head of Marketing, Bond, Inc.
"Marketing Using Digital Platforms"

September 24,  Tom Maschio, Owner/Anthropologist, Maschio Consulting
“Google’s Anthropological Exploration of Virtual Reality: Humanizing a Digital Project”

October 1,  Isil Ketenci, Senior Marketing Strategist, Global Business Solutions, Mercer
“Launching an international #marketingcareer: creating efforts to succeed”

October 24,  Luann O’Brien, Chief Marketing Officer, SAV-A-TREE
“Building a National Brand on the Local Level”

2017

March 29, Dean Beals, president, DKBmed
“Medical Education and Pharma: Challenges, Pitfalls & Opportunities”

April 6, Edwin Philogene, marketing & insights director, Tumblr/BBDO
“Marketing Using Digital Platforms”

April 20, Larry Black, global head of marketing, FTSE Russell
“Disruption in Social Media”

September 9, Sarah Greenwood, director, Olympic Sales Marketing, NBC Universal
"Integrated Marketing of the Olympics"

October 2, RP Kumar, EVP global director strategic planning & insight, Ketchum
"Bringing research to life: Integrated marketing thinking at work"

November 29, Eric Epstein, marketing director, snacks at Wrigley Mars
"Trying a little goodness: Learnings from a new brand launch"

2016

February 9, Girish Gupta, sr. sales director customer management, Pepsico
“Leveraging Consumer Insights to Drive Product Innovation”

February 26, RP Kumar, EVP global dir. strat. plan & insight, and Chris A., digital marketing manager, Ketchum
“Beyond the Numbers, Integrated Marketing Thinking at Work”

March 8, Ole Pedersen, EVP global planning director, Deutsch
“Developing the Best Advertising through Brand Stories”

March 15, Mark Truss, global director of brand intelligence, J. Walter Thompson
“How Communications Really Work”

April 14, Achim Matthes, director, digital partner development & sales, Sony Music

April 15, Tatiana Pages, chief creative officer, Green Card
“Creativity in Marketing Campaigns”

September 29, Ellen Zaleski, senior vice president, director, consumer insights, Empower Media – Dentsu Aegis Network
“Strategic Brand Research in the Age of Digital Complexity”

December 5, Susan Arons, executive vice president, Rubenstein Communications
“TV Promotion Strategies, Hunger Games & Movies”

2015

October 5, George Knobloch, COO, Keyfood
“Marketing Strategies in Today's Grocery Retailing”

October 5, Ivan Arguello, CEO, Keyfood, and Michele Gissi, marketing analyst, Keyfood
“Optimizing Marketing Campaign strategies”

December 7, Archana Kumar, chief strategy officer, Viacom
“Content Marketing in the Digital Age”

2014

October 2, Matthew Winkler, editor-in-chief, Bloomberg News
“Truth in the Age of Twitter”