This master’s degree program is designed to help you identify new strategic approaches and industry-current techniques that will build on your existing field-specific knowledge in marketing, advertising, or business communications.
You will learn about recent developments in subjects you know well and use every day, from consumer behavior to social media to persuasive communication, and you will have access to a collaborative group of fellow professionals—your classmates—to workshop creative ideas and discuss the issues you are facing at work.
The Master of Science in Strategic Marketing Communications (MSSMC) program at the Gabelli School of Business is an online degree that will help you to understand and redefine the relationships between today’s brands and their audiences.
Delivered in four consecutive terms, the MS in Strategic Marketing Communications covers marketing and media strategy, corporate and leadership communications, crisis communication, consumer behavior and insights, social and digital media, and market research analysis.
Students in this program primarily connect with Fordham faculty online, tapping into their extensive industry experience and their latest academic research into best practices and trends in marketing, advertising, and media communications.
Because one of the greatest advantages of choosing the Gabelli School is its location at the heart of the U.S. media and advertising industries, all students in this program come together in New York City twice during their program for unique “residencies.”
Residencies offer experiences you cannot get anywhere outside New York, including visits to organizations such as MediaCom, Ketchum PR, BBDO, Ad Club of New York, and other leading advertising, marketing, and PR firms. They’re also a chance to build your professional network. You will develop closer relationships with the students you collaborate with online, the professors who lead your web-based conversations, and the industry leaders who lend their insight to your courses as guest speakers.
This is also where you will get a true sense of what it feels like to be a part of the Gabelli School’s 37,000-member alumni network, often called one of the most loyal in the world.
What sets the Gabelli School’s strategic communications program apart from other opportunities?
This program is ideal for: