Advertising and Marketing
In addition to leading institutional branding and marketing initiatives, we have an array of services available to help you with your advertising and marketing projects including creative services, production management, website management, and email marketing.
Some things to consider before contacting your project manager.
Goals and Metrics
What do you hope to accomplish? What is your call to action? What do you hope recipients will do after seeing/reading your content? How will you measure success?
Who are you trying to reach? Are they internal or external to the Fordham community or both? The more you can tell us about their age, location, and affinities, the better we can help you choose the best channel to reach them.
When do you need your project? Timelines vary widely based on the scope of a project. Learn more about typical timelines for various types of projects and about how best to roll-out communications.
How much money do you have available to spend on the project? Our services are offered at no charge and we support Fordham's schools with a central marketing budget, but you will need to pay for printing expenses, the purchase of stock photography if required, and advertising costs for any additional projects. We will solicit printing quotes and select an appropriate vendor, but need to have an idea of your budget before proceeding with a project.
If you have a print or web job, are you providing copy? Our team can provide writing assistance, but need to have time built into the process for this. We always provide editing assistance to ensure clarity and adherence to established University editorial standards.
Do you intend to mail your piece via USPS or email? We will need mailing lists. Do you intend to post on campus, on your website, or distribute at an event? Think about how you will ensure your audience sees your content. Check out our Event and Program Promotion Checklist.