Au Pair Program
Earn up to 40 Hours at Fordham!
Classes are taught at our beautiful Westchester campus, five minutes from downtown White Plains. All students who complete the course will receive an official certificate which documents their hours of study at Fordham University.
400 Westchester Avenue
West Harrison, NY 10604
Search Engine Marketing: An Overview of Google AdWords, Paid Search Advertising, Search Engine Optimization (SEO)
Begins November 3, 10, and 17 | Saturday's 9 a.m - 1 p.m.
Instructor: Ruben Quinones | DSMM 1110 | Cost $225.00
Ever since the Web was launched close to 20 years ago, business owners, online marketers, content managers, professional service providers, website developers, webmasters, and entrepreneurs have needed to focus attention and resources on improving their position in search engine response results and on driving traffic to their websites. Google and the other search engines are continually refining the algorithms they use to assign rankings. This course will provide an overview of the key techniques used to optimize the content on a website and landing page, including keyword research and analysis, meta tagging, link building, and blogging. Students will learn how to integrate paid search Adwords advertising, on-site optimization, and social media marketing to form the core of a successful online marketing effort. In addition, students will develop an understanding of how to use Google Analytics data to improve their online conversion rates.
Infant and Early Childhood Development
November 28, December 5, 12, and 19 | Wednesday's 9 a.m - 1 p.m.
Instructor: Ann Rodier | AUPR2020 | Cost $225
This course covers the following topics in an exciting and interactive learning environment: - The brain and behavior in children - Psychological theories of child development - Cognitive and language development - Promoting the health and wellness of children
Infant and Early Childhood Development with Research Project
Beings November 28, December 5, 12, and 19 | Wednesday's 9 a.m - 1 p.m.
Instructor: Ann Rodier | AUPR2020R | Cost $375
This course covers the following topics in an exciting and interactive learning environment: - The brain and behavior in children - Psychological theories of child development - Cognitive and language development - Promoting the health and wellness of children Research project is included with this registration for additional hours 20 hours, giving registrants a total of 40 hours.
Digital Marketing Analytics
December 1, 8, and 15 | Saturday's 9 a.m - 1 p.m.
Instructor: Jann Mirchandani | DSMM 1610 | Cost $225
“Marketing Metrics” and “Data Science” have become important buzz-worthy phrases for businesses today. Many marketing professionals capture as much data as they can, but feel like they are reading tea leaves when trying to interpret the numbers. As a result, they may end up spending a large chunk of their marketing budget on analytics tools, but not know how to use the information to optimize their marketing efforts. Understanding the message behind the numbers is the key to making informed marketing decisions.
This course is designed to help students develop marketing strategies and make resource allocation decisions that are driven by quantitative analysis. Students will obtain the skills to use Google Analytics and email metrics to:
- Measure the success of online and offline paid advertising campaigns
- Identify the best social channels and messaging for customer acquisition
- Determine the performance of premium content for lead generation such as watching a video, requesting a demo or downloading an E-book or whitepaper.
- Discover which content on each page produces the most engagement and ultimately the best leads
- Calculate conversion rates and ROI for each integrated digital marketing campaign
In addition, students will learn best practices for setting up and capturing website analytics including referral traffic, differentiating among basic and advanced data sets, establishing tracking mechanisms and generating customized reports. Through class discussions, in-class exercises and case studies, students will also learn how to use Google Analytics techniques such as Events and UTM tags to track performance and conversion data as well as how to implement A/B and multivariate tests.