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Au Pair Program

Earn up to 40 Hours at Fordham!

Westchester Entrance with Students

Classes are taught at our beautiful Westchester campus, five minutes from downtown White Plains. All students who complete the course will receive an official certificate which documents their hours of study at Fordham University.

400 Westchester Avenue
West Harrison, NY 10604


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Introduction to Social Media Marketing

Begins January 19, 26, and February 2 | Saturday's 9 a.m. - 1 p.m.
Instructor: Robin Colner | DSMM 1010 | Cost $225

This course is designed to provide an introduction to the operational mechanics and key marketing and communication strategies associated with Facebook, Twitter, LinkedIn, Google+, and Pinterest. Students will no longer be confused by all the hype associated with social media or overwhelmed by the prospect of tweeting, pinning, connecting, and updating their status. The course will also help business owners, professionals, and nonprofit managers understand how to hire, guide, and monitor social media professionals. In addition, participants will learn how to leverage social media to enhance their online reputation and expand their career opportunities.

Interested in taking this class but missed the first session, please email us amarais@fordham.edu.


Social Media Marketing II: Advanced Strategy, Execution, and Measurement
Begins February 5, 26, March 5, and 12 | Tuesday's 6 - 9 p.m.
Instructor: Robin Colner | DSMM 1020 | Cost $225

As businesses, brands, professionals, and not-for-profit organizations increase their participation in social media marketing, it has become even more critical that social media strategies be effectively integrated into the overall marketing mix. In this course we will examine how to develop and implement a successful content-marketing strategy to engage customers and generate leads and sales through social media channels. Through a combination of readings, case-study discussions, and exercises, we will examine the various paid promotional opportunities and inbound marketing techniques, including blogging, that provide the foundation for social media marketing. We will also review the common tools and metrics associated with monitoring and measuring social media engagement.

This course assumes that participants have completed Social Media Marketing I or can demonstrate relevant professional social media marketing experience.

Register for Social Media Marketing II


Marketing: Understanding Consumer Behavior
Begins Saturday, February 23 and Sunday, February 24 9 a.m. - 5 p.m.
Instructor: Laura Bigaouette | Cost $225

This course will introduce students to theories and topics related to how people behave prior to making a purchase, while making a purchase, and post-purchase phases. Discussions on buyer personality, perception, attitude, motivation, culture, and learning will be explored and put into the context of market analysis and decision making.
In this interactive class, students will gain insights into the types of topics that companies explore and analyze when developing a marketing strategy and tactical marketing plans for their target markets to entice customers to their products and encourage "the buy"!

Register for Marketing: Understanding Consumer Behavior


RESEARCH - Marketing: Understanding Consumer Behavior
Begins Saturday, February 23 and Sunday, February 24, 9 a.m. - 5 p.m.
Instructor: Laura Bigaouette | Cost $150 

20 HOURS
Students who take both AUPR 2011 and 2100 will earn a total of 40 hours
This research option will include a comprehensive assignment that will be due one month after the course, Consumer Behavior has ended. It will provide students with the opportunity to further explore the concepts learned in the class.
Students must attend all class meetings for Consumer Behavior in order to be eligible for this research project.
Students will earn an additional 20 hours with this research class.


This course will introduce students to theories and topics related to how people behave prior to making a purchase, while making a purchase, and post-purchase phases. Discussions on buyer personality, perception, attitude, motivation, culture, and learning will be explored and put into the context of market analysis and decision making.
In this interactive class, students will gain insights into the types of topics that companies explore and analyze when developing a marketing strategy and tactical marketing plans for their target markets to entice customers to their products and encourage "the buy"!

Register for RESEARCH - Marketing: Understanding Consumer Behavior


AUPR 2012 Psychology and Human Behavior

Psychology and Human Behavior
Begins Thursday, March 28, April 4, 11 & 25 - 9 a.m. - 1 p.m.
Instructor: Ann Rodier | Cost $225

Psychology and Human Behavior is a great start to exploring the field of psychology, beginning with its historical context and predicting the direction it may take in the future. Students will learn concepts that can be used in understanding themselves and others. We will discuss identity development, motivation, stress and coping, personality development, and career development. Through our discussions, we will learn about how to better understand ourselves and how to understand others while developing self-awareness to help with our own personal growth.

Register for Psychology and Human Behavior


RESEARCH - Psychology and Human Behavior
Begins Thursday, March 28, April 4, 11 & 25 - 9 a.m. - 1 p.m.
Instructor: Ann Rodier | Cost $150

Students who take both AUPR 2011 and 2012 will earn a total of 40 hours
Psychology and Human Behavior is a great start to exploring the field of psychology, beginning with its historical context and predicting the direction it may take in the future. Students will learn concepts that can be used in understanding themselves and others. We will discuss identity development, motivation, stress and coping, personality development, and career development. Through our discussions, we will learn about how to better understand ourselves and how to understand others while developing self-awareness to help with our own personal growth.

Register for RESEARCH - Psychology and Human Behavior


Past Courses