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Au Pair Program

Earn up to 20 Hours at Fordham!

Westchester Entrance with Students

Classes are taught at our beautiful Westchester campus, five minutes from downtown White Plains. All students who complete the course will receive an official certificate which documents their hours of study.
 

CLICK HERE TO REGISTER FOR COURSES
 


Social Media Marketing I: An Introduction to Platforms, Tactics, and Tools
 

Lincoln Center Campus
Wednesdays, 6 – 9 p.m. | Begins January 15, 22, 29 & February 5th
Instructor: Robin Colner | DSMM 1010 | Cost: $495

Westchester Campus
Saturdays, 9 a.m. – 1 p.m. | Begins March 14, 21, 28
Instructor: Robin Colner | DSMM 1010 | Cost: $495

This course is designed to provide an introduction to the operational mechanics and key marketing and communication strategies associated with Facebook, Twitter, LinkedIn, Google+, and Pinterest. Students will no longer be confused by all the hype associated with social media or overwhelmed by the prospect of tweeting, pinning, connecting, and updating their status. The course will also help business owners, professionals, and nonprofit managers understand how to hire, guide, and monitor social media professionals. In addition, participants will learn how to leverage social media to enhance their online reputation and expand their career opportunities.


Social Media Marketing II: Advanced Strategy, Execution, and Measurement

Lincoln Center Campus
Wednesdays, 6 pm – 9 p.m. | Begins February 12, 26, March 4, & March 11
Instructor: Robin Colner | DSMM 1020 | Cost: $495

Westchester Campus
Saturdays, 9 a.m. – 1 p.m. | Begins April 4, 18, 25
Instructor: Robin Colner | DSMM 1020 | Cost: $495

As businesses, brands, professionals, and not-for-profit organizations increase their participation in social media marketing, it has become even more critical that social media strategies be effectively integrated into the overall marketing mix. In this course, we will examine how to develop and implement a successful content marketing strategy to engage customers and generate leads and sales through social media channels. Through a combination of readings, case-study discussions, and exercises, we will examine the various paid promotional opportunities and inbound marketing techniques, including blogging, that provide the foundation for social media marketing. We will also review the common tools and metrics associated with monitoring and measuring social media engagement.

This course assumes that participants have completed Social Media Marketing I or can demonstrate relevant professional social media marketing experience.