Au Pair Program
Earn up to 40 Hours at Fordham!
Classes taught at our beautiful Westchester campus, five minutes from Downtown White Plains.
400 Westchester Ave
West Harrison, NY 10604
Social Media Marketing I: An Introduction to Platforms, Tactics, and Tools
Begins September 15, 22, and 29 | Saturday's 9 a.m. - 1 p.m.
Instructor: Robin Colner | AUPR 2200 | 20 Hours | Cost $225.00
This course is designed to provide an introduction to the operational mechanics and key marketing and communication strategies associated with Facebook, Twitter, LinkedIn, Google+, and Pinterest. Students will no longer be confused by all the hype associated with social media or overwhelmed by the prospect of tweeting, pinning, connecting, and updating their status. The course will also help business owners, professionals, and nonprofit managers understand how to hire, guide, and monitor social media professionals. In addition, participants will learn how to leverage social media to enhance their online reputation and expand their career opportunities.
Social Media Marketing II: Advanced Strategy, Execution, and Measurement
Begins October 3, 10, 17, and 24 | Wednesday's 6 - 9 p.m.
Instructor: Robin Colner | AUPR2210 | 20 Hours | Cost $225.00
As businesses, brands, professionals, and not-for-profit organizations increase their participation in social media marketing, it has become even more critical that social media strategies be effectively integrated into the overall marketing mix. In this course, we will examine how to develop and implement a successful content marketing strategy to engage customers and generate leads and sales through social media channels. Through a combination of readings, case-study discussions, and exercises, we will examine the various paid promotional opportunities and inbound marketing techniques, including blogging, that provides the foundation for social media marketing. We will also review the common tools and metrics associated with monitoring and measuring social media engagement.
This course assumes that participants have completed Social Media Marketing I or can demonstrate relevant professional social media marketing experience.
Organizational Behavior – Managing a Positive Work Environment
Begins October 13 and 14 | Saturday and Sunday 9 a.m. - 5 p.m.
Instructor: Laura Bigaouette | AUPR 2120 | 20 Hours | Cost $225.00
Whether you are an employee or the boss, this course will help you understand how to create and maintain a positive work environment. Organizational topics such as methods of communication, management of difficult situations, motivation techniques, and styles of leadership, will be examined and discussed. Students will become familiar with ways to provide incentives, offer positive reinforcement, and give constructive criticism – all essential parts of employee development and the creation of a harmonious work environment.
This interactive class will introduce you to the tools you will need to create an environment where your employees will be excited about coming to work with you. This class will provide you with personal insights to your communication and management style.
Entrepreneurship - Planning and Promotion
Begins October 27 and 28 | Saturday and Sunday 9 a.m. - 5 p.m.
Instructor: Laura Bigaouette | AUPR 2110 | 20 Hours | Cost $225.00
This course provides students with the concepts and practical knowledge of applying a business concept to a business and marketing plan. Students will gain an understanding of how to create a business and marketing plan with emphasis on social media and promotion.
In this interactive class, students will work with a broad range of marketing topics that are commonly used in business plans and for marketing planning. This class will employ a hands-on approach so that students apply the marketing concepts. Students will see and discuss how various companies employ key marketing tactics and students will analyze the companies’ effectiveness.
Search Engine Marketing: An Overview of Google AdWords, Paid Search Advertising, Search Engine Optimization (SEO)
Begins November 3, 10, and 17 | Saturday's 9 a.m - 1 p.m.
Instructor: Ruben Quinones | DSMM 1110 | Cost $225.00
Ever since the Web was launched close to 20 years ago, business owners, online marketers, content managers, professional service providers, website developers, webmasters, and entrepreneurs have needed to focus attention and resources on improving their position in search engine response results and on driving traffic to their websites. Google and the other search engines are continually refining the algorithms they use to assign rankings. This course will provide an overview of the key techniques used to optimize the content on a website and landing page, including keyword research and analysis, meta tagging, link building, and blogging. Students will learn how to integrate paid search Adwords advertising, on-site optimization, and social media marketing to form the core of a successful online marketing effort. In addition, students will develop an understanding of how to use Google Analytics data to improve their online conversion rates.
Digital Marketing Analytics
Beings December 1, 8, and 15 | Saturday's 9 a.m - 1 p.m.
Instructor: Jann Mirchandani | DSMM 1610 | Cost $225
“Marketing Metrics” and “Data Science” have become important buzz-worthy phrases for businesses today. Many marketing professionals capture as much data as they can, but feel like they are reading tea leaves when trying to interpret the numbers. As a result, they may end up spending a large chunk of their marketing budget on analytics tools, but not know how to use the information to optimize their marketing efforts. Understanding the message behind the numbers is the key to making informed marketing decisions.
This course is designed to help students develop marketing strategies and make resource allocation decisions that are driven by quantitative analysis. Students will obtain the skills to use Google Analytics and email metrics to:
- Measure the success of online and offline paid advertising campaigns
- Identify the best social channels and messaging for customer acquisition
- Determine the performance of premium content for lead generation such as watching a video, requesting a demo or downloading an E-book or whitepaper.
- Discover which content on each page produces the most engagement and ultimately the best leads
- Calculate conversion rates and ROI for each integrated digital marketing campaign
In addition, students will learn best practices for setting up and capturing website analytics including referral traffic, differentiating among basic and advanced data sets, establishing tracking mechanisms and generating customized reports. Through class discussions, in-class exercises and case studies, students will also learn how to use Google Analytics techniques such as Events and UTM tags to track performance and conversion data as well as how to implement A/B and multivariate tests.
Infant and Early Childhood Development
Beings November 28, December 5, 12, and 19 | Wednesday's 9 a.m - 1 p.m.
Instructor: Ann Rodier | AUPR2020 | Cost $225
This course covers the following topics in an exciting and interactive learning environment: - The brain and behavior in children - Psychological theories of child development - Cognitive and language development - Promoting the health and wellness of children
Infant and Early Childhood Development with Research Project
Beings November 28, December 5, 12, and 19 | Wednesday's 9 a.m - 1 p.m.
Instructor: Ann Rodier | AUPR2020R | Cost $375
This course covers the following topics in an exciting and interactive learning environment: - The brain and behavior in children - Psychological theories of child development - Cognitive and language development - Promoting the health and wellness of children Research project is included with this registration for additional hours 20 hours, giving registrants a total of 40 hours.