Fordham Pizza Shop at NACAC 2025
NYC Jesuit University for 184 years
Ohio pizza shop for 8 hours
Fordham University brought a slice of the Bronx to the heart of the Midwest with a high-impact experiential activation in Columbus, Ohio, during the 2025 NACAC Conference, the largest annual gathering of high school college guidance counselors.
Bringing NYC to Ohio
One Slice at a Time
Fordham took over a local storefront directly across from the convention center and transformed it into an authentic NYC-style pizzeria featuring custom pizza boxes and themed decor.
Offering a complimentary taste of New York City, Fordham successfully incentivized hundreds of high school counselors—the ultimate gatekeepers in the college search process—to step away from the crowded convention hall and into an environment that felt authentically Fordham.
950+
Conference attendees served
47%
Increase in applications
from high schools whose counselors engaged with the activation
49%
increase in applications
from the state of Ohio
70
Requests for Fordham pennants
from counselors/school officials at the event
