Point of View Photography

The primary photography for our brand platform features Fordham students, faculty, staff, campus and alumni in interesting environments that bring Fordham to life. Our photography falls into five categories:

  • indoor environment with people
  • outdoor environment with people
  • campus beauty
  • artistic
  • portraits

Think of them as a visual way to tell a story. The elements of our visual storytelling, whether it’s people, props, or environment, are meant to feel natural and not staged. Some images are composed purposefully to feel open and airy, with space for overlays of text and graphic elements. Other images may have a fuller composition showing richer environments and backgrounds. Photos should be shot in an editorial style, using little or no camera lighting. Use a short depth of field to draw attention to the subject, so it’s dramatic and intimate.

Indoor Environments

When capturing classroom and research settings, it is important to include a human element—the people who are immersed in teaching and learning. Attempt to capture a candid moment and compose the photo in a way that showcases not just the subject, but the environment surrounding him or her, as well.

Examples of indoor photography: Classrooms, labs, libraries, student meeting places, student activities.

Outdoor Environments

The images chosen to support the brand platform should be vibrant, active and emotive. They should capture the energy of real-life experiences that relate to the content being promoted. Choose real, interactive experiences that convey a sense of immediacy and evoke an authentic tone.

The elements of our visual storytelling, whether it’s the people, props, or environment, are meant to feel natural and not staged. Some images are composed purposefully to feel open and airy, with space for overlays of text and graphic elements Other images may have a fuller composition showing richer environments and backgrounds. Photos should be shot in an editorial style, using little or no camera lighting. Use a short depth of field to draw attention to the subject, so it’s dramatic and intimate. 

Examples of outdoor environments: campus, entries to buildings, dining halls, neighborhoods, parks, student activities.

Campus Beauty

Photos that are styled for marketing and promotional materials. Campus photos should show an engaged campus community. Campus photos work well on posters, brochures, viewbooks and similar materials, and generally are used for University promotion and recruitment. Telling our story visually is the focus. These photos often can be supported by minimal text, because they stand alone as our narrative.

Artistic/Conceptual

Conceptual photos are images that express emotional moments more abstractly than journalistic and marketing photos. Artistic photos may or may not include people; often they focus on objects, textures or architectural features. These photos, too, can sometimes have a place in marketing materials typically to support other imagery and enhance an already powerful design.

Portraits

For portrait photography we use bright natural lighting whenever possible. It conveys a youthful and modern energy. Portraits show the individual’s experience and what makes each person unique which drives impactful storytelling. Examples of portrait photography: Scholarship recipients, faculty, speakers, honorees.

Photo Archive “Libris”

The Fordham University photo collection highlights students, faculty, campus life, research, campus beauty, events and people from across the university. 

Our photo library is stored in a digital asset management system called “Libris”. A user name and password is required to use Libris.
If you are in need of photos, the process is simple. 

  1. Speak to your account manager or contact the marketing office at marketing@fordham.edu with your request. 
  2. Within the Libris application, a lightbox or folder will be created. A member of the Marketing team will fill this folder with photo options. 
  3. A link will be provided by your account manager. Once you’ve clicked on this link, a folder will open with a selection of high resolution images.