Secondary Concentrations in Marketing

No matter what your major, you can add a marketing concentration to enhance your Gabelli School undergraduate degree and increase your knowledge in growing and emerging areas of marketing specialty.

Gabelli School marketing faculty members, who are experts from across the marketing field, have created four secondary concentrations that any business student may pursue. Each affords an in-depth level of marketing experience that can provide a competitive advantage and help your résumé stand out.

• Marketing Analytics
• Strategic Branding
• Digital Marketing
• Integrated Marketing Communications

Earning one of these can help to position you for jobs in marketing research, marketing analytics, branding, advertising, or service-related fields such as financial services and retailing. Each requires only three specific courses as outlined below, for a total of 9 credits.

Required courses

Marketing Analytics

• Marketing Analytics
• Data-Driven Marketing Decisions
• Web Analytics (IS course)

Strategic Branding

• Branding
• Revealing Consumer Insights
• Marketing Analytics

Services Marketing

• Services Marketing
• Financial Services Marketing
• Customer Experience Management

Please note: MKBU 3225 Marketing Principles is a prerequisite for all of the above courses, and therefore must be taken before beginning one of the concentrations.