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Entertainment and Media Management

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Study Entertainment and Media Management at Fordham

About the entertainment and media management major

Dive into the business of media and entertainment in the heart of NYC. Explore how to create and distribute content that drives value, impact, and revenue—and put your classroom learning to work at leading companies across the city.

As an entertainment and media management major in the Gabelli School of Business at Fordham, you’ll master both the business and creative sides of the industry. Living and learning in the media capital of the world gives you direct access to internships at places like Google, The New York Times, and Netflix, as well as innovative tech and media startups. Plus, you’ll learn from expert faculty active in the field.

Our graduates go on to …

  • social media management
  • media production
  • content strategy

Visit the entertainment and media management program page

Entertainment and Media Management Photo

Entertainment and media management program profile

  • Lincoln Center CampusMajor
    Lincoln Center

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Program at a glance

97%

of entertainment and media management graduates in the past five years were employed, continuing their education, or engaged in public service or other meaningful endeavors within six months of graduation

14%

of entertainment and media management graduates in the past five years have pursued advanced degrees

Consulting Cup

Gabelli’s signature sophomore-year competition, where students solve real business problems for major brands like Skechers, McCormick, and Harley-Davidson

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required courses covering audience analysis, AI and data-driven marketplaces, social media, digital media and promotion, and the business of new media, giving students the strategic and technical skills to lead in today’s media environment

Business Technology

secondary concentration that draws on interdisciplinary courses for students who want to go deeper on the tech side of media

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sides of the media industry covered in depth—new media and legacy media—preparing graduates to succeed across the full entertainment landscape

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Entertainment and Media Management That Matters

Students celebrate their success in the Gabelli School Consulting Cup

The Gabelli School Consulting Cup                    

Through this hands-on competition and master class, students blend classroom learning with real-world strategy. See how the Consulting Cup can help you become a future business leader.

Haley Karinja poses in front of Radio City Music Hall

Inside a Dream Internship with the Rockettes                    

From analyzing trends and metrics to creating social content, Fordham student Haley Karinja gained hands-on experience through her internship with the Radio City Rockettes.

Yong Yong Chen

Combining Books and Business                    

See how Yong Yong Chen’s Fordham experiences—and love of reading—helped her land a position at a publishing company after graduation.

The Ground Floor

How the ‘Ground Floor’ Course Gives Students a Strong Business Foundation                    

From pitching investors on a new idea to connecting with experts working in the field, first-year students in the Gabelli School of Business get a deep dive into the world of business in this innovative, hands-on course.

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Entertainment and Media Management Program FAQ

  • Here, you’ll learn by doing. Many of the world’s largest media companies call New York City home, allowing you to have hands-on internship and networking opportunities so you can gain the skills and experiences employers seek. And in addition to the lively energy of New York, you’ll have a tight-knit, supportive campus community, eager for you to thrive.

  • You’ll take courses that will help you gain skills on both the business and creative sides of the entertainment and media industries. You could take Social Media, where you’ll examine the disruptive force of this field on traditional businesses and how companies can harness its power, or the Business of New Media, where you’ll explore the impact of economics, technology, and regulation. 

    You could also explore the intersection of entertainment and technology—and earn a secondary concentration in business technology—by taking courses like Business Analytics and AI and Data-Driven Marketplaces.

  • With New York City as your college town, you’ll have unmatched access to some of the biggest names in media and entertainment. Here are just some of the places our students have recently interned:

    • Google
    • Madison Square Garden
    • NBC
    • Netflix
    • The New York Times

  • When you graduate, you’ll be prepared for careers in media, content creation, social media, entertainment, and more, including roles in media production, social media management, content strategy, and audience analysis.

  • At Fordham, you’ll use AI as a tool to enhance your learning. Our program will equip you with the skills to navigate the ever-changing landscape of AI in the workforce.

    As an entertainment and media management student, you’ll be able to take courses like AI and Data-Driven Marketplaces, where you’ll learn how AI and data shape modern markets. You’ll learn how to use AI tools to find business opportunities. You could use AI to prepare you for roles in audience analysis, content monetization strategies, and more. 

    You’ll also be able to earn credentials and paid micro-internships through IBM SkillsBuild’s Getting Started with AI course. All Fordham students and graduates have access to AI training through RamConnect, the University’s alumni and experiential learning platform.

    Above all, you’ll learn skills that can’t be replaced by AI, such as critical thinking, creativity, emotional intelligence, and integrity.

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