Entertainment and Media Management

Entertainment and media content drives our modern culture.

Learn the business side of the entertainment and media industry, and how firms create and distribute content that is both financially successful and high quality. If you want to work in streaming video, film, television, social media, gaming, music, or digital content you need both a strong business acumen, as well as experience with the creative process. The goal of our major is to make you a well-rounded entertainment and media professional.

Many of the world’s largest entertainment and media companies make their home in New York City. You can, too. The Gabelli School offers you the chance to study, live, and work within striking distance of industry leaders, from Google to The New York Times, and NBC to Broadway. To keep you close to the action, courses are typically offered at Fordham’s Lincoln Center campus, but are open to Gabelli students from both campuses.

Examples of courses you could take in the Entertainment and Media Management Major include:

  • Understanding Audiences & Users
  • Business of New Media
  • Social Media
  • Business of Video Games
  • Digital Media & Promotional Communication

We will teach you:

  • Content Monetization Strategies
  • Audience Analysis
  • Media Production & Distribution Strategies
  • Business of Creative Industries
  • Social Media Management

View Entertainment and Media Management Courses

Within your regular course requirements, you can also choose to complete a secondary concentration in Business Technology. This highlights the close intersection between media and technology, and allows you to take interdisciplinary courses from our sister program in Analytics and Information Technology. These could include: A.I. and Data Driven Marketplaces, Project Management, and Business Analytics.

In addition to your business coursework, you can take Fordham College classes in computer science, visual arts, communication and media studies, as well as other departments to develop a portfolio of knowledge and skills unlike anyone else’s.

Find out more

  • Admissions questions: [email protected]
  • General academic questions about the Lincoln Center program:

Assistant Dean Neve Devine, [email protected]

  • Specific Questions about the Entertainment and Media Management major:

Assistant Professor, Ronen Shay, Communications and Media Management, [email protected]