Marketing Area

#14 Best Undergraduate Marketing Programs
U.S. News & World Report Best Colleges 2025

Today’s marketing landscape would be nearly unrecognizable to an advertising executive from the “Mad Men” era. Marketing is now at the center of any successful enterprise—from financial institutions and professional sports teams to retail stores and celebrity endorsements. The Gabelli School’s B.S. in Marketing is designed to prepare students for careers across numerous marketing career paths. Visit our Careers in Marketing website for an expansive list of marketing careers and professional options 

This comprehensive undergraduate marketing degree program challenges students to think strategically and to make smart business decisions that benefit not only companies and individuals, but also society at large. Students gain the foundational knowledge and learn about the latest marketing trends and advances, with special attention given to consumer and societal well-being.

The field of marketing calls for creative thinkers with diverse interests and backgrounds. It encompasses the application of creativity, economics, psychology, sociology, anthropology, statistics, and analytics to contribute to the growth of the economy and society by identifying patterns in consumer behavior and fulfilling customer needs and desires. 

Visit the Marketing Area Website for more information, and the Marketing Area LinkedIn page for the latest updates.

View Marketing Courses

Students can pursue marketing at the Rose Hill campus as a:

Students can pursue marketing at the Lincoln Center campus as a:

Marketing courses include:

  • Consumer Behavior
  • Integrated Marketing Communications
  • Marketing Analytics
  • Branding
  • Data-Driven Marketing Decisions
  • Fashion Marketing
  • Sports Marketing

Alumni and students have landed marketing internships and jobs at: