Secondary Concentrations in Marketing
No matter what your major, you can add a marketing concentration to your Gabelli School degree.
The Fordham marketing faculty has created three secondary concentrations that any business student may pursue—regardless of major. They are:
- Marketing Analytics
- Strategic Branding
- Services Marketing
Earning one of these can help to position you for jobs in marketing research, marketing analytics, branding, advertising, or service-related fields such as financial services and retailing. Each requires only three specific courses as outlined below, for a total of 9 credits.
Required courses
Marketing Analytics
- Marketing Analytics
- Data-Driven Marketing Decisions
- Web Analytics (IS course)
Strategic Branding
- Branding
- Revealing Consumer Insights
- Marketing Analytics
Services Marketing
- Services Marketing
- Financial Services Marketing
- Customer Experience Management
Please note: MKBU 3225 Marketing Principles is a prerequisite for all of the above courses, and therefore must be taken before beginning one of the concentrations.