Degree Options: Major, Minor
Locations: Rose Hill
Visit the Marketing Department
Creative, persuasive, and insightful? Think marketing.
What is a product? Is it an object you hold in your hand? Can it be a financial instrument, ream of data, creative concept, or political idea? All of the above. Organizations in banking, securities trading, technology, charity, government, the media, healthcare, education and politics all market their products. As a marketing major at Fordham’s Gabelli School of Business, you’ll learn how to make messages that move products—no matter what they are.
We designed the marketing major for creative thinkers with broad interests—key characteristics for success in the field. You’ll study the how and the why of consumer buying habits through economics, psychology, sociology, anthropology, statistics, and mathematics. You’ll study distribution, pricing, and preparation of goods and services. And you’ll develop the communications tools you need to reach people.
Our program is loaded with opportunities to apply the concepts you learn. The leadership program brings marketing executives to Fordham to work with you on everything from case studies to job fairs. You can travel to Kenya in our Fair Trade course to meet artisans and manufacturers whose products you’ll market and sell in the U.S.
You’ll learn more than marketing here. You’ll also study philosophy, theology, literature, languages, ethics, mathematics, science, and the performing arts through Fordham’s common core curriculum, the centerpiece of our liberal arts education.
We want you to excel in your field—and as a human being.