Marketing

Degree Options: Major, Minor
Locations: Rose Hill
Visit the Marketing Department

Creative, persuasive, and insightful? Think marketing.

Billboards at Times Square - LGWhat is a product? Is it an object you hold in your hand? Can it be a financial instrument, ream of data, creative concept, or political idea? All of the above. Organizations in banking, securities trading, technology, charity, government, the media, healthcare, education and politics all market their products. As a marketing major at Fordham’s Gabelli School of Business, you’ll learn how to make messages that move products—no matter what they are.

We designed the marketing major for creative thinkers with broad interests—key characteristics for success in the field. You’ll study the how and the why of consumer buying habits through economics, psychology, sociology, anthropology, statistics, and mathematics. You’ll study distribution, pricing, and preparation of goods and services. And you’ll develop the communications tools you need to reach people.

Our program is loaded with opportunities to apply the concepts you learn. The leadership program brings marketing executives to Fordham to work with you on everything from case studies to job fairs. You can travel to Kenya in our Fair Trade course to meet artisans and manufacturers whose products you’ll market and sell in the U.S.

You’ll learn more than marketing here. You’ll also study philosophy, theology, literature, languages, ethics, mathematics, science, and the performing arts through Fordham’s common core curriculum, the centerpiece of our liberal arts education.

We want you to excel in your field—and as a human being.

Program Highlights

As a marketing major, you take 10 classes—a mix of required and elective courses in marketing, plus two electives in business or liberal arts.

There are four tracks:

  • Market Research
  • Product Management
  • Advertising
  • International

We also offer a cutting-edge concentration in marketing with a focus on consumer insight, where you’ll parse the why of consumer buying habits through marketing, psychology, sociology, and anthropology.

Internships

World-class internships at top global companies in every industry are just a subway ride away. Most Gabelli students graduate with multiple internships on their résumés. Companies include:

  • Goldman Sachs
  • Sumitomo Mitsui Banking Corporation
  • KPMG
  • Ernst & Young
  • MTV/Viacom
  • Lord & Taylor

More than 75 percent of Gabelli graduates who got job offers before graduation reported that their internship led directly to the full-time spot.

Our Marketing Leadership Program is a complete slate of career-preparation activities and seminars tailored for juniors and seniors ready for a job in marketing. We offer:

  • Leadership forums led by professional marketers
  • Practitioner workshops focused on real-world case studies
  • Professional development workshops covering everything from landing internships to effective networking
  • Individual coaching and advising sessions with the department’s dedicated pre-professional advisor, Gina Hill LoBasso
  • Marketing mentoring program that provides a full year of professional guidance

Travel to Kenyan villages to meet the artisans and producers whose merchandise you’ll market in the United States as part of the Fair Trade course. You’ll write marketing plans, connect Kenyan small businesses with American consumers, and sell their products both online and in shops—everything from chocolate bars to soapstone carvings.

Study Abroad

Take your coursework global through Fordham’s International and Study Abroad Program. Fordham has connections with more than 150 programs in universities all over the world, including Germany, China, Turkey, Argentina, and the Gabelli London satellite campus.

Honor Society

We host a chapter of the American Marketing Association’s national marketing honor society for undergraduate, graduate, and doctoral marketing students, and marketing faculty.

Sample Courses

Consumer Behavior
Integrated Marketing Communications
Retailing
Global Marketing
Marketing in Pacific Rim
Marketing Administration
Entertainment Marketing
Data-Driven Marketing
Sports Marketing

Life After Fordham

You’ll graduate with a marketing degree well prepared for a range of careers in:

  • Advertising
  • Brand and product management
  • Direct and interactive marketing
  • Market research
  • Marketing careers in service industries
  • Public relations
  • Retailing
  • Sales and sales management

Our career services tap Fordham’s ties with more than 2,600 companies. We offer:

  • Post-graduation career search
  • Resume development, Interviewing practice
  • Networking skill development
  • Hands-on case-study sessions with industry executives
  • Field-specific advising/coaching

You also get access to our powerful (and Fordham-loyal) network of alumni, who want to see you succeed as they have.

Learn More About the Marketing Degree