Marketing

Here, you’ll learn by doing. With hands-on opportunities in one of the marketing field’s biggest cities, you’ll be able to gain the skills and experiences employers seek. And in addition to the lively energy of New York, you’ll have a tight-knit, supportive campus community, eager for you to thrive.

You’ll also have the chance to collaborate with global companies, like Sony and Church & Dwight, to help them develop their next big marketing idea. Our innovative industry partnerships could even take you abroad, as our students have traveled to places like Japan to see their ideas come to life.

Beyond the fundamentals of marketing research, strategy, and consumer behavior, you might take classes like Business Anthropology in Global Context, where you’ll explore how cultural context affects businesses, or Sustainable Fashion, where you’ll delve into the industry’s environmental, social, and economic footprint.

You’ll be able to choose from four tracks: market research, product management, advertising, and international marketing.

With New York City as your college town, you’ll have unmatched access to some of the biggest names in business, media, fashion, and more. Here are just some of the places marketing majors have interned:

• Goldman Sachs
• Paramount
• Ogilvy
• Sony Music
• Morgan Stanley
• KPMG

During your junior and senior years, you’ll have the opportunity to participate in our Marketing Leadership Program, a complete slate of career-preparation activities and seminars tailored for students ready to search for a job in marketing.

When you graduate, you’ll be prepared for careers in a range of areas including business marketing, product branding, retail, and sales, to name a few.

At Fordham, you’ll use AI as a tool to enhance your learning. Our program will equip you with the skills to navigate the ever-changing landscape of AI in the workforce.

As a marketing student, you’ll learn how to use AI to enhance your work. You can even take the course Creating Marketing Visuals Using Generative AI, which is designed to help you master AI-driven commercial production. You’ll dive into expert-led, real-world case studies, and cutting-edge industry techniques, all while exploring AI-powered workflows. You’ll emerge prepared for high-growth roles in the AI-driven marketing revolution.

You’ll also be able to earn credentials and paid micro-internships through IBM SkillsBuild’s Getting Started with AI course. All Fordham students and graduates have access to AI training through RamConnect, the University’s alumni and experiential learning platform.

Above all, you’ll learn skills that can’t be replaced by AI, such as critical thinking, creativity, emotional intelligence and integrity.