Lerzan Aksoy

Dean, Gabelli School of Business

Lerzan Aksoy

Lerzan Aksoy is Dean, George N. Jean Ph.D. Chair and Professor of Marketing at Fordham University’s Gabelli School of Business. From 2015 to 2022 she served as Associate Dean of Undergraduate Studies and Strategic Initiatives.

She is the 2022 recipient of the American Marketing Association’s Christopher Lovelock Career Contributions to the Services Discipline Award for teaching, research, and service that has had the greatest long-term impact on the development of the services discipline. This is the highest award presented in the field of service marketing.

She is author of the NY Times bestseller The Wallet Allocation Rule and author/editor of four other books on customer loyalty.  Her research has been published in top tier journals in marketing (e.g., Journal of Marketing, Journal of Marketing Research, Journal of Academy of Marketing Science, and Journal of Interactive Marketing), strategy (e.g., Harvard Business Review and MIT Sloan Management Review) and service research (e.g., Journal of Service Research and Journal of Service Management). Her research has received more than a dozen prestigious awards, including:

  • Marketing Science Institute/H. Paul Root Award from the Journal of Marketing for the most significant contribution to the advancement of the practice of marketing.
  • Citations of Excellence "Top 50" Award (top 50 management papers of approximately 20,000 papers reviewed that year) from Emerald Management Reviews.
  • Robert Johnston Outstanding Paper Award (3 times) from the Journal of Service Management
  • Next Gen Disruptive Innovation Award

She currently serves on the Academic Council of the AMA (American Marketing Association) which oversees the academic programming of the association.  She will serve as president of the Academic Council beginning in 2024. Professor Aksoy served as co-chair of AMA SERVSIG (American Marketing Association - Service Special Interest Group) from 2014 - 2018 and worked with Filene Research Institute from 2012 - 2016, and 2021 to present conducting research with US credit unions.

Professor Aksoy is a Fulbright scholar. She received a Ph.D. in marketing from the Kenan-Flagler Business School, University of North Carolina – Chapel Hill, an M.B.A. from George Mason University, and a B.S. in Business Administration from Hacettepe University (Ankara, Turkey).