Brand

University Brand Refresh

Get ready for an exciting new chapter at Fordham University! This page provides all the essential details about our university's brand refresh, including the timeline and a look at important milestones as we evolve our identity.

What's Happening?

We set out to develop a new brand platform to capture what makes Fordham special and establish positioning to sharpen Fordham’s identity. With a strong foundation of audience research to understand brand perceptions across various audiences, we have distilled Fordham's strengths into positioning, visual expression, and a messaging platform that will help elevate our profile and establish true distinction in the marketplace.

When?

June 2025
Release to Fordham's Community of Practice (CoP)

July 2025
Public launch

August 2025
Updates to Fordham website, environmental signage, undergraduate recruitment materials
New merchandise available

September - December 2025
Ongoing updates and Fall brand advertising campaign

How Can I Learn More?

In advance of the public launch at the end of July, we invite all Fordham marketing and communications practitioners, our Community of Practice (CoP), to view our Brand Standards website to help inform work that must be done over the summer in advance of the fall semester such as recruitment materials, merchandise design, and signage. Login required.