Recent Brand Updates

Fordham's brand is designed to be dynamic and enduring. We constantly evolve our guidelines to meet the shifting needs of our audiences, the marketplace, and technology. The most recent updates to our brand standards are listed below.

New editorial guidelines for UX/UI elements on the website

[November 2025] To facilitate ease of reading and consistency across the Fordham website, we are standardizing capitalization and punctuation of UX/UI elements across the website. Check out our Website Capitalization and Punctuation Guidelines. 

Update to headings font on the website

[October 2025] We recently updated the H1, H2, H3, etc. from Owner’s Wide to Modern Gothic to improve readability. Owners Wide can still be used in hero treatments and subheadings. Please reach out to the web team at [email protected] to make those requests. 

New Fordham Gray PMS color

[October 2025] We’ve tweaked our gray. The new values are:

CMYK: 60/45/34/40
RGB: 90/102/117
HEX: #5A6675
PMS: 431C

See all of our brand colors. 

Mersault italics now available

[October 2025] We’ve made Mersault italics available! It is included in the Mersault font package found on our downloads page.