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David Gautschi

David Gautschi

Dean Emeritus; Joseph Keating, SJ
Joined Fordham: 2010

General Information:
140 W. 62nd Street, Room 403,
New York, NY 10023



David Gautschi is the Joseph Keating, SJ, Professor of Marketing and dean emeritus of the Gabelli School of Business graduate division. His career spans academe and business: He has served on the faculty of Cornell University, INSEAD, Yale University, the University of Washington and Rensselaer Polytechnic Institute, and he has founded three companies in software development and marketing analytics. As a firm director, he served from 1999 to 2003 as one of six leaders of the e-business practice of Deloitte & Touche, LLP.


  • PhD: Business Administration, University of California, Berkeley
  • Master's: Quantitative Methods Concentration, University of Oregon
  • Bachelor's: Mathematics, University of Maine

Research Interests

  • Economics of services
  • Retailing, and distribution
  • Choice models and decision-making under uncertainty
  • Marketing and innovation
  • Optimization of marketing decisions


  • Technological Innovation and Economic Transformation: a method for contextual analysis, Palgrave Macmillan, 2016 (with Heidi Gautschi).
  • The Purpose of Business: contemporary perspectives from different walks of life, ed., Palgrave Macmillan, 2015 (with Albert Erisman)
  • "Trust In Exchange",¬†Ethix, October 2002
  • "The World that Changed the Machines: A Marketing Perspective on the Early Evolution of Automobiles and Telephony", Technology in Society, 1995 (with D. Sabavala)
  • "Net Markets: Driving Success in the B2B Networked Economy", McGraw-Hill, 2002 (with T. Dagenais)
  • "Product Innovation in Services: A Framework for Analysis", Advertising and Differentiated Products, M. Baye and J. Nelson (eds.), 2001 (with R. Betancourt)
  • "Distribution Services and Economic Power in a Channel", Journal of Retailing, 1998. (with R. Betancourt)
  • "Two Essential Characteristics of Retail Markets and Their Economic Consequences",Journal of Economic Behavior and Organization, 1993 (with R. Betancourt)
  • "The Outputs of Retail Activities: Concepts, Measurement, and Evidence", Review of Economics and Statistics, 1993 (with R. Betancourt)
  • "Demand Complementarities, Household Production, and Retail Assortments",Marketing Science, 1990 (with R. Betancourt)
  • "The Economics of Retail Firms", Managerial and Decision Economics, 1988 (with R. Betancourt)
  • "Estimation Uncertainty and Optimal Advertising Decisions", Management Science, 1989 (with A. Aykac, M. Corstjens, and I. Horowitz)
  • Is There a Kink in Your Advertising?, Journal of Advertising Research, 1984 (with A. Aykac and M. Corstjens)
  • "Conjoint Analysis: Comparative Analysis of Specification Tests for the Utility Function", Management Science, 1983 (with M. Corstjens)
  • "Formal Choice Models in Marketing", Marketing Science, 1983 (with M. Corstjens)
  • "Specification of Patronage Models for Retail Center Choice", Journal of Marketing Research, 1981