Sertan Kabadayi is a professor of marketing at Gabelli School of Business. He holds a PhD in marketing from Baruch College of the City University of New York and has been a part of the Fordham business faculty since 2005.
Prior to pursuing his PhD, Dr. Kabadayi worked as a sales coordinator and product manager for Philips Electronics and, subsequently, as a product and brand manager for Electrolux Home Appliances. He was actively involved in developing new marketing strategies for the latter company's Electrolux and AEG home appliance brands and repositioning them in the Turkish market. He also played a key role in planning and introducing new product lines.
Dr. Kabadayi conducts research primarily in the areas of distribution channels (multiple channel strategies and channel configurations), the use of control mechanisms in buyer-seller relationships, and web site trust and loyalty. He has presented his research at various conferences and has had his work published in a variety of academic journals, including the Journal of Marketing, Journal of Business Research, Industrial Marketing Management and Psychology & Marketing.
Dr. Kabadayi has received numerous awards over the years for his dedication and service to students and faculty:
- 2015 Gabelli School of Business, Faculty Service Award
- 2013, 2012 The Marketing Area Excellent in Teaching Award
- 2011 The Gladys and Henry Crown Award for Faculty Excellence
- 2011 The Stanley Fuchs Faculty Award
- 2004 Baruch College, Zicklin School of Business Dean’s Office Teaching Excellence Award