Luke Kachersky became an assistant professor of marketing at Gabelli School of Business in 2008, after completing his PhD in marketing at Baruch College of the City University of New York. His research, which focuses on consumer behavior, including the psychology of pricing and the role of self-concept in consumer decision-making, has been published in journals such as the Journal of Marketing Management and the Journal of Product and Brand Management and highlighted at major academic conferences.
Professor Kachersky has taught graduate-level marketing management and undergraduate-level marketing research and consumer behavior, and he designed a mini-course for Fordham on consumer social responsibility. He has received recognition for his teaching, including the 2010 Gabelli School of Business Cura Personalis Award, given to the faculty member who embodies the Jesuit principle of "care for the whole person" by challenging students while giving them the support they need to excel. In 2011, Dr. Kachersky was also honored with the Academy of Marketing Science Outstanding Teacher Award.
Prior to pursuing his academic career, Dr. Kachersky worked in his family's retail operation, where he learned the value and nuances of creating long-term, profitable relationships with customers, thus beginning a lifelong passion for marketing and its ideals.