Understand Your Audience

Who is your audience?

  • Prospective graduate and undergraduate students
  • Current students
  • Faculty, Staff, Parents, Alumni

What are their concerns and questions?

  • What are the admissions requirements? Can I get in?
  • How do I apply?
  • How much does it cost?
  • Why Fordham? Is Fordham worth the money?
  • Will they help me get a job?

It is important to know what they want to accomplish on your site. Make sure your content is aligned with their needs.

View Information Architecture.