Understand Your Audience

Who is your audience?

• Prospective graduate and undergraduate students
• Current students
• Faculty, Staff, Parents, Alumni

What are their concerns and questions?

• What are the admissions requirements? Can I get in?
• How do I apply?
• How much does it cost?
• Why Fordham? Is Fordham worth the money?
• Will they help me get a job?

It is important to know what they want to accomplish on your site. Make sure your content is aligned with their needs.

View Information Architecture.