Understand Your Audience
Who is your audience?
- Prospective graduate and undergraduate students
- Current students
- Faculty, Staff, Parents, Alumni
What are their concerns and questions?
- What are the admissions requirements? Can I get in?
- How do I apply?
- How much does it cost?
- Why Fordham? Is Fordham worth the money?
- Will they help me get a job?
It is important to know what they want to accomplish on your site. Make sure your content is aligned with their needs.
View Information Architecture.