Mohammad G. Nejad

Mohammad G. Nejad

Associate Professor and Area Chair
Joined Fordham: 2011

General Information:
140 W. 62nd Street, Room 446,
New York, NY 10023


  • Mohammad Nejad is an associate professor of marketing at the Gabelli School of Business, Fordham University. He received the Dean’s Award for Teaching Innovation in 2018 and twice received the excellence in teaching award from the marketing area at Fordham University. In addition, he and his co-authors received the Robert Johnson Award for Highly-Commended paper from the Journal of Service Management in 2016.

    His research relates to innovation diffusion, marketing new products and services, and agent-based simulation modeling. He studies firm decisions regarding the introduction and management of new products and services. Using simulation approaches, Dr. Nejad explores how complex interactions among consumers and firm activities affect the diffusion of new products and services in the market. He has collaborated on research projects at the Enterprise Simulation and Optimization Lab and the FedEx Center for Supply Chain Management, two research centers within the FedEx Institute of Technology, and continues to do so at the former.

    Dr. Nejad’s industry experience, prior to starting his PhD, has been in software development and marketing. He has worked as a senior software developer at CSG Systems and Bank of Montreal in Canada where he designed and developed software solutions related to customer management, billing, and data-management. He also co-founded an IT company and subsequently served as the CEO for seven years. Dr. Nejad has also provided consulting to several companies, including BMW North America among others.

    Dr. Nejad has developed three graduate-level courses at the Gabelli School of Business. These are Data-Driven Marketing Decision Making, Marketing Decision Models, and Digital Marketing Analytics. He focuses on helping students develop the necessary skills to bridge the gap between managerial needs and technical expertise. This is accomplished by bringing together topics from modeling, data mining, statistics, database management, digital and online data, and substantive areas of marketing. He focuses on helping students develop analytical thinking as well as holistic thinking to formulate managerial problems and offer insights and solutions. He also teaches Marketing Research, Senior-Year Leadership Integrated Project, and Data-Driven Marketing Decisionmaking at the undergraduate level.

    • PhD: Business Administration - Marketing, The University of Memphis.
    • Master's: MS, Executive Management, Iran University of Science and Technology, Tehran, Iran.
    • Bachelor's: Computer Engineering, Sharif University of Technology, Tehran, Iran.
    • Marketing new products and services
    • Innovation diffusion
    • Agent-based modeling and simulation
    • Financial services innovations
    • O'Connor, Genevieve, Mohammad G. Nejad, and Hooman Estelami, (2019) “Exploring Antecedents of Student Business Ethics,” Manuscript in Preparation, Under Review, American Journal of Business Education, forthcoming.
    • Van Riel, Allard, Jie Zhang, Lee McGinnis, Mohammad G. Nejad, Paul Phillips, and Milos Bujisic (2019), “A framework for sustainable service system configuration: Exploring value paradoxes with examples from the hospitality industry,” Journal of Service Management, 30(3), 349-368. 
    • Nejad, Mohammad G., and Katayon Javid (2018), “Subjective and Objective Financial Literacy, Opinion Leadership, and the Use of Retail Banking Services,” International Journal of Bank Marketing, 36(4), 784-804.
    • Estelami, Hooman and Mohammad G. Nejad (2017), “The Impact of Cognitive Style, Entrepreneurial Attitudes and Gender on Competitive Price Responses,” Journal of Product and Brand Management, 26 (7), pp.759-770. Equal contribution.
    • Nejad, Mohammad G., Mehdi Amini, and Daniel L. Sherrell (2016), “The Profit Impact of Revenue Heterogeneity and Assortativity in the Presence of Negative Word-of-Mouth, International Journal of Research in Marketing, 33 (3), pp. 656-673.
    • Nejad, Mohammad G. (2016), “On the Contributions and the Validity of an Agent-Based Simulation Model of Innovation Diffusion,” European Journal of Marketing, 50 (3/4), pp. 647-657, (invited commentary).
    • Nejad, Mohammad G., and Sertan Kabadayi (2016), “Optimal Introductory Pricing for New Financial Services,” Journal of Financial Services Marketing, 21 (1), pp. 34-50.
    • G. Nejad, Mohammad (2016), “Research on Financial Services Innovations: A Quantitative Review and Future Research Directions,” International Journal of Bank Marketing, 34 Iss: 7, pp. 1042-1068.
    • Nejad, Mohammad G., and Genevieve O’Connor (2016), “An Intersectional Approach to Evaluating Consumer Financial Literacy,” Journal of Financial Services Marketing, 21(4), 308-324, Equal contribution.
    • Buoye, Alexander, Yuliya Komarova Loureiro, Sertan Kabadayi, Mohammad G. Nejad,
      Timothy L. Keiningham, Lerzan Aksoy, and Jason Allsopp (2016), “Is Share of Wallet Exclusively about Making Customers Happy or Having More Customers? Exploring the Relationship between Satisfaction and Double Jeopardy,” Journal of Service Management, 27 (4), pp. 434-459.
    • G. Nejad, Mohammad (2016), “Challenges and Opportunities for Innovation in Financial Services,” International Journal of Bank Marketing, 34(1), 1-7.
    • G. Nejad, Mohammad, Mehdi Amini, and Emin Babakus (2015), “Success Factors in Product Seeding: The Role of Homophily,” Journal of Retailing, 91(1), 68-88.
    • Bilgihan, Anil, and Mohammad G. Nejad (2015), “Innovation in Hospitality and Tourism Industries,” Journal of Hospitality and Tourism Technology, 6(3), 198-202.
    • G. Nejad, Mohammad, Daniel L. Sherrell, and Emin Babakus (2014), “Influentials and Influence Mechanisms in New Product Diffusion: An Integrative Review,” Journal of Marketing Theory and Practice, 22(2), 187-208.
    • G. Nejad, Mohammad (2013), “Optimal Pricing for the Growth of Innovations with Direct Network Externalities: An Agent-Based Simulation Approach,” Journal of Product & Brand Management, 22(2), 180-190.
    • G. Nejad, Mohammad, and Hooman Estelami (2012), “Pricing Financial Services Innovations,” Journal of Financial Services Marketing, 17(2), 120-134. Both authors contributed equally.
    • Amini, Mehdi, Tina Wakolbinger, Michael Racer, and Mohammad G. Nejad (2012), “Alternative Supply Chain Production–Sales Policies for New Product Diffusion: An Agent-Based Modeling and Simulation Approach,” European Journal of Operational Research, 216(2), 301-311.
    • G. Nejad, Mohammad, Robert D. Evans, Jr., and Emin Babakus (2009), “Alternative Measures of Price Perceptions: Implications for Service Evaluation Models,” Services Marketing Quarterly, 30(4), 397-417.

    Book Chapter

    • Timothy L. Keiningham, Lerzan Aksoy, Yuliya A. Komarova, Mohammad G. Nejad (2015), "The Chain of Effects from Customer Satisfaction to Customer Profitability,"Handbook of Research on Customer Equity In Marketing, V. Kumar and Denish Shah eds., Edward Elgar Publishing House, 265-282.