Mohammad G. Nejad

Mohammad G. Nejad

Associate Professor of Marketing and Area Chair
Joined Fordham: 2011

General Information:
140 W. 62nd Street, Room 446,
New York, NY 10023

Email: [email protected]

  • Mohammad G. Nejad, Ph.D. is an associate professor of marketing at the Gabelli School of Business. His research focuses on innovation diffusion, marketing new products and services, consumer financial wellbeing, and managerial and consumer decision-making. Nejad examines firm decisions regarding the introduction and management of new products and services. Employing various research methodologies, he explores how complex interactions between consumers and firm activities influence the diffusion of new products and services in the market. He has collaborated with premier research centers within the FedEx Institute of Technology. Nejad's work has been published in leading scholarly journals, such as the Journal of Retailing, International Journal of Research in Marketing, Journal of Business Research, European Journal of Operational Research, International Journal of Bank Marketing, and European Journal of Marketing.

    Nejad also has provided consulting expertise in various capacities to leading companies such as Sony, BMW, Church & Dwight, and GE Capital, as well as institutions such as SBH Health System and the Urban Child Institute. Before pursuing his Ph.D., he co-founded an IT company, serving as its CEO for seven years. Additionally, he led the marketing department of a regional distributor of MSI and creative products. He also worked as a senior software developer at Bank of Montreal and CSG Systems in Canada, where he designed and developed software solutions for customer management, billing, and data management.

    Professor Nejad's teaching interests span quantitative/data-driven marketing, marketing technology and innovation, and leadership and decision-making. He fosters curiosity, logical/analytical thinking, and holistic approaches to understanding managerial opportunities and challenges. He helps students develop the skills to bridge the gap between managerial decisions and technical expertise. This is accomplished by integrating topics such as modeling, data mining, statistics, database management, digital and online data, and substantive areas of marketing.

    Nejad has received numerous awards, including the Dean's Award for Teaching Innovation, the Marketing Area's Excellence in Teaching Award (twice), the Dean's Award for Faculty Service, and the Robert Johnson Award for Highly-Commended Paper from the Journal of Service Management.

    • Ph.D.: Business Administration - Marketing, The University of Memphis.
    • Master's: M.S., Executive Management, Iran University of Science and Technology, Tehran, Iran.
    • Bachelor's: Computer Engineering, Sharif University of Technology, Tehran, Iran.
    • Innovation Diffusion
    • Opinion Leadership
    • Consumer Financial Wellbeing
    • Consumer and Managerial Decision Making
    • Nejad, Mohammad G., Hossein Sabzian (2025), "Spatiotemporal Patterns of Consumer Financial Fraud in the United States", International Journal of Bank Marketing, 43 (2), 368-387.
    • Nejad, Mohammad G., Mehdi Amini (2024), “Designing Profitable Seeding Programs: The Effects of Social Network Properties and Consumer Homophily,” Journal of Business Research, 173 (2), 114466 (1-13).
    • Nejad, Mohammad G. (2022), “Research on Financial Innovations: An Interdisciplinary Review,” International Journal of Bank Marketing, 40(3), 578-612.
    • van Riel, Allard, Jie Zhang, Lee McGinnis, Mohammad G. Nejad, Paul Phillips, and Milos Bujisic (2019), “A Framework for Sustainable Service System Configuration: Exploring Value Paradoxes with Examples from the Hospitality Industry,” Journal of Service Management, 30(3), 349-368.
    • Nejad, Mohammad G., and Katayon Javid (2018), “Subjective and Objective Financial Literacy, Opinion Leadership, and the Use of Retail Banking Services,” International Journal of Bank Marketing, 36(4), 784-804.
    • Estelami, Hooman, and Mohammad G. Nejad (2017), “The Impact of Cognitive Style, Entrepreneurial Attitudes and Gender on Reactive Price Responses,” Journal of Product & Brand Management 26(7), 759-770, Equal contribution.
    • Nejad, Mohammad G., Mehdi Amini, and Daniel L. Sherrell (2016), “The Profit Impact of Revenue Heterogeneity and Assortativity in the Presence of Negative Word-of-Mouth,” International Journal of Research in Marketing, 33(3), 656-673.
    • Nejad, Mohammad G. (2016), “On the Contributions and the Validation of an Agent-Based Simulation Model of Innovation Diffusion,” European Journal of Marketing, 50(3/4), 647-657.
    • Nejad, Mohammad G., Mehdi Amini, and Emin Babakus (2015), “Success Factors in Product Seeding: The Role of Homophily,” Journal of Retailing, 91(1), 68-88.
    • Bilgihan, Anil, and Mohammad G. Nejad (2015), “Innovation in Hospitality and Tourism Industries,” Journal of Hospitality and Tourism Technology, 6(3), 198-202.
    • Nejad, Mohammad G., Daniel L. Sherrell, and Emin Babakus (2014), “Influentials and Influence Mechanisms in New Product Diffusion: An Integrative Review,” Journal of Marketing Theory and Practice, 22(2), 187-208.
    • Nejad, Mohammad G. (2013), “Optimal Pricing for the Growth of Innovations with Direct Network Externalities: An Agent-Based Simulation Approach,” Journal of Product & Brand Management, 22(2), 180-190.
    • Nejad, Mohammad G., and Hooman Estelami (2012), “Pricing Financial Services Innovations,” Journal of Financial Services Marketing, 17(2), 120-134, Equal contribution.
    • Amini, Mehdi, Tina Wakolbinger, Michael Racer, and Mohammad G. Nejad (2012), “Alternative Supply Chain Production–Sales Policies for New Product Diffusion: An Agent-Based Modeling and Simulation Approach,” European Journal of Operational Research, 216(2), 301-311.